Analysis: Zafin’s Loyalty Program for Retail Banking

In his latest post on LinkedIn Pulse, Bruno Polach, an Analytics Advisor at, examined Zafin’s loyalty solution for retail banking in light of other software providers on the market.

According to Polach,

Zafin’s forte is comprehensive loyalty management for banks: Standard Chartered addressing their fragmented loyalty programmes via Zafin’s miLoyalty, Dubai Islamic Bank’s loyalty programme enables customers to redeem points for utility bills as an example and CSOB (Czechoslovakian Commerce Bank), with their holistic loyalty/cards rewards programme (being a Czechoslovakian I read the whole case study thoroughly).

You can read his full post on LinkedIn Pulse.