Zafin Introduces Zafin Origin – a Digital Origination Platform and Ecosystem for Banks

New product facilitates end-to-end digital client onboarding and origination for business and
retail banking on the cloud–Launches with partners Securefact, and Lendified to reduce
time-to-value and provides a fully integrated SaaS platform for digital banking.

LAS VEGAS, NEVADA – (Business Wire – October 24, 2017) – At Money 20/20, Zafin today
announced its new digital origination banking platform and FinTech partner ecosystem,
Zafin Origin. The newest addition to the Zafin suite enables full end-to- end digital new
account opening, while offering a dynamic multi-product recommendation experience for
banking clients. Zafin Origin addresses the demand for banks to provide a quick and fully
digital onboarding experience. The product is designed to improve client acquisition rates
by increasing the number of products and services sold at the point of account opening.
Zafin Origin scales to suit banks of all sizes with its cloud framework and SaaS pricing
model. It aims to help push digital projects forward for banks seeking a turn-key product.

“As the digital demands of consumers grow, banks are investing in technologies that
further drives consumption,” said Adam Nanjee, SVP, Digital Banking at Zafin. “Leveraging
Zafin Origin, banks can now partner with our ecosystem to easily incorporate various new
FinTech partners and use the platform to build digital micro-services within their current

The platform, orchestrates an entire account opening cycle from needs assessment,
product offer and product selection, down to sign up, verification and opening. It is
configurable as a white-labeled interface and built to provide a powerful opportunity for
banks to discover, present and fulfill unique, client-centric banking products entirely
through digital channels. In this way, Zafin Origin allows banks of all sizes to better serve
client demands while increasing volume, client footprint, and ultimately revenue. With
regulatory compliance and security top of mind, to save banks more time and resources,
Zafin Origin is designed to be KYC/AML compliant out-of- the-box. To start, the platform is
primarily focused on streamlining the account opening process for the under-served small-
medium-sized business banking market, but also covers retail banking market needs.

“Compliance is top of mind, especially during the origination process of a banking
relationship,” said David Sudbury, President and CEO at Securefact. “Zafin Origin, with
built-in integrations to Securefact and an entire ecosystem of partners ensures the entire
process is streamlined and frictionless for banking users, which stands to increase client
acquisition. It’s a smart play.”

Complete with an ecosystem of APIs and FinTech industry partners, Zafin Origin stands to
significantly reduce implementation investment and expedite time-to- value on
traditionally slow, costly deployments. A recent Digital Banking Report © study revealed that
over half of banks surveyed cannot fulfill an online account opening without a branch visit.
When asked what steps must be handled in branch 74 percent cited signatures or
supporting documentation, and 71 percent, ID verification. Zafin Origin welcomes key
partnerships with Securefact, Lendified, and DocuSign, among others, to solve this.

“With Lendified’s credit engine built-in to Zafin Origin, we’re able to collectively build a
seamless digital experience that banking clients demand, including lending,” said Troy Wright,
CEO at Lendified. “It’s clear that consumers are demanding digital exchanges from banks,
including their finances. It’s crucial for banks to meet their clients where they are and Zafin
Origin with the Lendified integration makes that strategy more simple for banks to execute.”

Zafin manages these API partnerships to provide one platform with a simplified, complete
licensing experience to banks. Traditionally, a bank would have to engage in an
implementation with each FinTech partner, a process which often takes months and a
significant resource investment. Zafin Origin enables institutions to select from available
partners and toggle on or off the integration with very few steps. The ecosystem is dynamic
and purpose-built to scale with banking needs for access to new digital technologies
without the hassle of individual implementations.

Fast Facts:

  • Zafin Origin is a new digital ecosystem to enable banks of all sizes to utilize one digital
    platform to partner, integrate and consume new FinTech solutions
  • The ecosystem comes complete with partnerships that allows banks to toggle on or off
    integrations, creating a customized solution with the latest technologies.
  • Zafin Origin is a complete out-of- the-box solution that drastically reduces time-to- value for
    banks to execute account discovery, opening and fulfillment.
  • The platform is designed to help grow revenue by increasing volume, total client footprint,
    and stickiness.

Zafin Origin is a vital strategic component of the entire Zafin vision. It, alongside their
entire solutions portfolio, including the newly launched Zafin Cloud, provides banks with a
complete digital solution designed to save valuable project resources, expedite time-to-
value, and unearth new revenue opportunities through more valuable client relationships.
For more information visit:


Media contact:
Don Halliwell
Sr. Director, Growth Marketing and Communications, Zafin
647-537- 6452

About Zafin
Zafin (@zafin) is a leading financial technology provider that enables banks to form richer,
more personalized client relationships. Built from the ground up for financial services, its
platform empowers banks to enhance revenue and operational efficiency. Founded in
2002, Zafin sits among North America's top FinTech companies, and is trusted by retail and
corporate units at some of the largest banks worldwide. Headquartered in Toronto with
global offices, Zafin has a proven track record with a 100 percent client retention rate as
validation. For more information, visit

About Securefact
Securefact is a trusted and experienced provider of KYC and Secured Lending Solutions,
and regulatory compliance advisory services. By leveraging our proprietary technology,
advanced workflow, and subject matter expertise, we increase our customer’s efficiency,
effectiveness, profitability and overall confidence in compliance.

About Lendified
Founded in early 2015, Lendified Holdings Inc. and its subsidiaries are engaged providing
in a number of financial services products and related services within the small business
eco-system through and a Software as a Service subscription model of their
credit risk adjudication platform, used by third party financial services firms in the
assessment of small business risk.