A ‘Sticky’ Client is a Profitable One: Loyalty’s Role in Propelling Retail Bank Revenue

Progressive retail banks are starting to re-invent the way in which they engage with, and sell products to, their clients. The goal is obvious: to enhance revenue with happy, profitable clients.

There is a renewed focus on loyalty programs as a means for retail banks to influence client behaviour. Card-based loyalty schemes have proven attractive to retail banking customers. However, consumers are expecting to be rewarded for the full range of a bank’s products and services in their portfolio.

Join us for this one-hour webinar as Zafin’s featured guests – including loyalty experts from Standard Chartered Bank, National Bank of Abu Dhabi and Zafin Advisory – discuss emerging trends in strategic loyalty management from a retail banking perspective.