Dubai, UAE (March 18, 2014) – Zafin, the leader in Product and Pricing Lifecycle Management for the financial services industry, is pleased to announce that Emirates NBD has selected Zafin’s miRevenue to power its customer-centric relationship banking strategy.
During the first phase, Emirates Bank will implement the miPricing module of miRevenue across its retail banking operation.
“We are thrilled to work with Emirates NBD to implement miRevenue to power its customer-centric strategy,” said Anugopal Venugopalan, managing director of Zafin. “Relationship pricing continues to be a key differentiator for financial institutions worldwide.”
“At Emirates NBD, our vision is to be the most dynamic financial service provider in the Middle East,” said Fuad Mohamed, Vice President, IT, Emirates NBD. “As market leaders, we are constantly looking for innovative ways to deliver more value to our clients by pricing products based on the entire value of their relationship with the bank.”
Moving forward, Emirates NBD plans to extend miRevenue to the rest of the Emirates NBD group.
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Communications Director, Zafin
About Emirates NBD
Emirates NBD, the leading banking group in the region, was formed on October 16, 2007 when the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The Emirates NBD 2007 merger between Emirates Bank International (EBI) and the National Bank of Dubai (NBD) became a regional consolidation blueprint for the banking and finance sector, combining the second and fourth largest banks in the United Arab Emirates (UAE) to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.
Zafin is an award-winning provider of relationship banking software solutions to the financial services industry. As the market leader in relationship banking for Retail, Corporate, Wealth Management and Correspondent Banking, Zafin is transforming the way banks manage products, pricing, loyalty and billing across the entire client relationship.
Zafin is privately owned and operates out of multiple global locations, including North America, Europe, Asia, the Middle East and Africa. For more information, please visit www.zafin.com.