Relationship Banker: Journal of Product and Pricing Lifecycle Management is Zafin’s quarterly publication for the financial services industry, delivering compelling thought leadership, emerging trends and tangible best practices.
Geared towards executive-level decision makers at financial institutions around the world, the Journal provokes strategic thinking in the areas of product innovation, customer centricity and revenue enhancement – all delivered in an engaging, approachable format.
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- Rethinking the offering
- Product suitability and fee transparency
- Serving the Mass Affluent market
- IBM Watson and decision science
- Unlocking the Power of Compliance Data
- Influencing Customer Behaviour
- Becoming a Customer-Centric Bank
- ROI of Bank-Wide Loyalty
- End-to-End Revenue Enhancement
- Realizing Transaction Banking Revenue Growth
- Fixing the Plumbing
- Product Catalog: The Next Frontier for Innovation
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