Enterprise Loyalty

Enterprise Banking Loyalty SolutionsZafin-SummaryCircles-Loyalty

Effective enterprise loyalty programs reward customers for the full range of products and services consumed while growing revenues and profitability.

Despite the launch of myriad loyalty-based reward programs, most financial services providers struggle with loyalty due to an inability to measure program effectiveness and a lack of visibility into customer engagement. Additionally, without a strong loyalty analytics program, banks are unable to take advantage of the the treasure trove of data at their disposal in order to gain strategic competitive advantage.

With Zafin’s award-winning technology platform, financial services providers are able to:

  • Segment customers by behaviour, breadth and depth to create compelling targeted offers
  • Analyze card transaction and reward data to deeply understand the drivers of customer loyalty
  • Generate actionable insights and tactical recommendations to refine loyalty strategy
  • Roll out bank-wide loyalty programs at the client and organizational level
  • Refine loyalty schemes and marketing strategies to suit customer needs and behaviour

KEY BENEFITS:

Zafin-Circle-RevenueEnhancement

Drive Revenue Growth

Gain clarity around the performance and return on investment of loyalty schemes
Launch new loyalty programs without IT intervention
Identify profitable relationships with leading merchants and retailers

Zafin-Circle-CustomerExperience

Enhance Customer Experience

Create loyalty programs that differentiate from the competition
Provide clients with the ability to choose and redeem benefits online
Offer customer-centric products by leveraging the customer’s entire relationship with the bank

CASE STUDIES:

RELATED RESOURCES:

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SOLUTIONS POWERED BY ZAFIN:

Customer Lifecycle Management for Retail BankingCustomer Lifecycle Management for Corporate BankingCustomer Lifecycle Management for Custody ServicesRate Management for Retail DepositsRate Management for Corporate DepositsEnterprise Loyalty