Effective enterprise loyalty programs reward customers for the full range of products and services consumed while growing revenues and profitability.
Despite the launch of myriad loyalty-based reward programs, most financial services providers struggle with loyalty due to an inability to measure program effectiveness and a lack of visibility into customer engagement. Additionally, without a strong loyalty analytics program, banks are unable to take advantage of the the treasure trove of data at their disposal in order to gain strategic competitive advantage.
With Zafin’s award-winning technology platform, financial services providers are able to:
- Segment customers by behaviour, breadth and depth to create compelling targeted offers
- Analyze card transaction and reward data to deeply understand the drivers of customer loyalty
- Generate actionable insights and tactical recommendations to refine loyalty strategy
- Roll out bank-wide loyalty programs at the client and organizational level
- Refine loyalty schemes and marketing strategies to suit customer needs and behaviour
Drive Revenue Growth
Gain clarity around the performance and return on investment of loyalty schemes
Launch new loyalty programs without IT intervention
Identify profitable relationships with leading merchants and retailers
Enhance Customer Experience
Create loyalty programs that differentiate from the competition
Provide clients with the ability to choose and redeem benefits online
Offer customer-centric products by leveraging the customer’s entire relationship with the bank
- How Loyalty Analytics Helps Banks and Credit Unions (Video): This three-part video series explores the merits of loyalty analytics in general, and Zafin’s enterprise loyalty offering in particular.
- What is the Customer Engagement Score?: Learn more about the Customer Engagement Score, which represents a powerful grouping mechanism and an entirely new way to think about loyalty and retention.
- Zafin’s Loyalty Program Assessment: Is your loyalty program working? Learn more about how Zafin’s solutions ensure that your bank’s insights are meaningful, targeted and instantly actionable. .
- Is your card loyalty rewards program working?: Download this brochure to learn more about Zafin’s loyalty solution to proactively manage customer engagement and maximize spend usage and return on investment.
- Banking on Relationships: The ROI of Bank-Wide Loyalty: This article outlines a four-step framework to assess the returns from a bank-wide loyalty program.