Retail & SME

Build Relationships

The retail and small and medium enterprise divisions of leading financial institutions across 40+ countries rely on Zafin’s cloud-native enterprise-wide platform to motivate client behaviors that build relationships. The path to implementation for a Zafin solution is fully operationalized and highly predictable, with most phase one use-cases up and running in less than six months.

Customer Case Studies

Don’t take our word for it. Hear what customers have to say about how Zafin has transformed their business.

Reduce Time-to-Market to Drive Growth and Efficiency

Regional bank uses Zafin’s platform enterprise-wide to reduce time to market by 40%.

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Challenge

Due to its legacy core infrastructure, this regional bank had issues managing its products and pricing.

Objective

The bank was looking to accelerate time-to-market for new products and changes to existing products, including deposits, loans and cards.

Solution

Spanning multiple phases, the bank externalized its products and pricing from its Hogan core to Zafin’s platform. The bank plans to extend Zafin’s platform across the enterprise to drive revenue growth and operational efficiency.

Result

With a fully-implemented, enterprise-wide central product repository, the bank is expected to save hundreds of millions in annual costs, according to bank estimates.

Enable Market-Leading Customer Experiences

Tier-1 bank delivers personalization, proactive advice and end-to-end automation.

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Challenge

A Tier-1 bank could not compete with digital banks, fintechs and other non-banks, who were wooing away customers with new products, offers and experiences. The bank’s legacy core limited its range of products and experiences.

Objective

The bank embarked on a multi-year strategic transformation focused on creating market-leading customer experience and digital services as a means to compete and win in the market.

Solution

Leveraging Zafin’s platform, specifically Product Master, Rates & Fees and Offers & Rewards, as part of a cloud technology stack, the bank delivers digitally-enabled customer personalization, proactive advice and end-to-end automation.

Result

Driving major operational efficiencies, Zafin’s platform helped the bank rationalize 300 legacy products to less than 10, and 127 legacy lending structures to less than 10.

Deliver Personalization at Scale

Tier-1 bank centralizes product data to create consistency and power personalization.

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Challenge

A Tier-1 bank could not consistently deepen relationships with customers due to inconsistencies in its product and pricing practices across the continent.

Objective

Focused on maintaining its market-leading position in digital banking, the bank decided to consolidate product and pricing platforms as a means to standardize product and pricing practices enterprise-wide and deliver personalized products and services to its customers.

Solution

In a two-phased approach, the bank leveraged Zafin’s Product Master to centralize product data from multiple legacy systems and deployed Zafin’s Rates & Fees to enable relationship pricing for its customers.

Result

The bank now manages 30+ products in a central product repository, receives 1+ million API calls per day, and expects to generate EUR 10 million in incremental annual revenue from enhanced pricing strategies and governance related to a single line of business -- mortgages.

What's Possible

Respond to customer needs and competitive challenges at speed with products, prices and offers designed to serve existing customers, attract new ones and build your business. Consider the possibilities.

Respond to Changing Interest Rate Environments and Economic Cycles

Define and execute a range of revenue generating strategies designed to improve bank performance in different market conditions, including a low or negative rate environment.

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Challenge

As interest rates rise and fall, banks need to compete and excel across the full range of economic cycles and rate environments.

Solution

Define and execute a range of revenue-generating strategies designed to improve bank performance in different market conditions, including a low or negative rate environment.

How It Works

Use Zafn’s platform to generate new sources of fee income with targeted fee strategies across product lines. Grow balances with relationship packages, product bundles and micro-targeted rate promotions. Control net interest margins with stronger rate governance, including capabilities for negative deposit rates.

Streamline Regulatory Compliance and Reduce Risk Around Product Management

Build a comprehensive discipline around product information management, inclusive of: product governance processes, which customers have access to which products, product eligibility and suitability, risks and controls, as well as required manufacturing and distribution systems.

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Challenge

Banks have incurred billions of dollars in fines for misleading and even deceiving customers due to suboptimal sales and risk management practices. As a result, regulatory scrutiny is increasing. Banks need to demonstrate that they have effective and consistent processes in place to prevent development and delivery of products that pose significant risk to the bank and its stakeholders.

Solution

Build a comprehensive discipline around product information management, inclusive of: product governance processes, which customers have access to which products, product eligibility and suitability, risks and controls, as well as required manufacturing and distribution systems.

How It Works

With Zafin’s Product Master, consolidate product information and related regulatory information from across the bank in a central repository, creating a systemic foundation for product information management. Enhance visibility of this information with senior management and other key stakeholders, while executing a product approval workflow across multiple functions.

Reduce Costs and Time When Launching New Product Variants

Launch product variants in weeks or even days with no IT resources, responding quickly and efficiently to customer needs and market opportunities.

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Challenge

New products are an essential component of a bank’s go-to-market strategy for serving a segment or achieving a business objective. Unfortunately, for many banks, bringing a product variant to market can cost hundreds of thousands or even millions of dollars, and take six months or more. Such costs and timelines are out of step with rapidly evolving customer expectations and the overall the pace of change in the marketplace.

Solution

Launch product variants in weeks or even days with no IT resources, responding quickly and efficiently to customer needs and market opportunities.

How It Works

By externalizing product information from legacy core systems to Zafin's platform, banks enable business users to configure and launch products themselves. This eliminates the need for the costly IT work within complex legacy core banking systems.

Related Resources

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