Technology

Build Relationships

Leading financial institutions across 40+ countries rely on Zafin’s cloud-native enterprise-wide platform to motivate client behaviors that build relationships. The path to implementation for a Zafin solution is fully operationalized and highly predictable, with most phase one use-cases up and running in less than six months.

Customer Case Studies

Don’t take our word for it. Hear what customers have to say about how Zafin has transformed their business.

regional bank retail sme banking

Create Innovative Packages to Deliver on Relationship Banking Positioning

Regional bank uses Zafin to deliver relationship benefits to key segments, driving balances, usage, cross-sell and customer satisfaction.

Learn More

Challenge

Bank of the West was proud of its position as a customer-centric and relationship-focused bank. However, the bank faced a number of challenges delivering on that promise.

Objective

To differentiate its value proposition from bigger more impersonal banks, Bank of the West sought a technology solution to execute innovative packages and relationship pricing.

Solution

Bank of the West used Zafin to deploy relationship packages for SMEs and create a program that rewarded and retained affluent customers with high deposit balances.

Result

The bank experienced a 25 percent increase in deposit balances, 36 percent increase in product usage, 600 percent lift in cross-sell metrics, plus other benefits.

tier 1 retail banking gold

Architect to Support Customers’ Life Goals

Digital bank launches multiple highly differentiated customer value propositions.

Learn More

Challenge

A Tier-1 bank was preparing to launch a new digital bank as part of its U.S. expansion strategy.

Objective

To differentiate its new digital bank, this Tier-1 bank planned to align its products and experiences with important customer life goals.

Solution

The bank leveraged Zafin’s Rates & Fees and Offers & Rewards products to support four unique digital experiences focused on deposit retention, a cash back credit card bundle, savings goals and merchant-funded rewards.

Result

The bank launched successfully with multiple highly differentiated customer value propositions.

tier 1 retail banking gold

Enable Market-Leading Customer Experiences

Tier-1 bank delivers personalization, proactive advice and end-to-end automation.

Learn More

Challenge

A Tier-1 bank could not compete with digital banks, fintechs and other non-banks, who were wooing away customers with new products, offers and experiences. The bank’s legacy core limited its range of products and experiences.

Objective

The bank embarked on a multi-year strategic transformation focused on creating market-leading customer experience and digital services as a means to compete and win in the market.

Solution

Leveraging Zafin’s platform, specifically Product Master, Rates & Fees and Offers & Rewards, as part of a cloud technology stack, the bank delivers digitally-enabled customer personalization, proactive advice and end-to-end automation.

Result

Driving major operational efficiencies, Zafin’s platform helped the bank rationalize 300 legacy products to less than 10, and 127 legacy lending structures to less than 10.

What's Possible

Respond to customer needs and competitive challenges at speed with products, prices and offers designed to serve existing customers, attract new ones and build your business. Consider the possibilities.

Execute Even the Most Complex Cross-Product Client Arrangements, Automatically

Streamline and automate processes surrounding client-specific corporate and commercial arrangements to reduce costs, enhance accuracy, ensure consistency, accelerate straight-through-processing and increase transparency.

Learn More

Challenge

For many banks, client-specific bespoke deals are negotiated outside core systems and implemented with substantial manual intervention, driving up costs, diminishing consistency and accuracy, and complicating subsequent audit and compliance reviews.

Solution

Streamline and automate processes surrounding client-specific corporate and commercial arrangements to reduce costs, enhance accuracy, ensure consistency, accelerate straight-through-processing and increase transparency.

How It Works

With Zafin’s Deal Manager, relationship managers review customers’ balance, transaction and other banking behaviors, consider a range of what-if scenarios, define a pricing plan that benefits the customer and the bank, then push even the most complex conditional pricing arrangements through to Zafin’s pricing platform for automated execution, creating a comprehensive accurate audit trail for regulatory purposes, automatically.

Streamline and Digitize Client-Specific Deals

Streamline and automate processes surrounding client-specific corporate and commercial arrangements to reduce costs, enhance accuracy, ensure consistency, accelerate straight-through-processing and increase transparency.

Learn More

Challenge

For many banks, client-specific bespoke deals are negotiated outside core systems and implemented with substantial manual intervention, driving up costs, diminishing consistency and accuracy, and complicating subsequent audit and compliance reviews.

Solution

Streamline and automate processes surrounding client-specific corporate and commercial arrangements to reduce costs, enhance accuracy, ensure consistency, accelerate straight-through-processing and increase transparency.

How It Works

With Zafin’s Deal Manager, relationship managers review customers’ balance, transaction and other banking behaviors, consider a range of what-if scenarios, define a pricing plan that benefits the customer and the bank, then push even the most complex conditional pricing arrangements through to Zafin’s pricing platform for automated execution, creating a comprehensive accurate audit trail for regulatory purposes, automatically.

Enable Journey-Based Banking Experiences

Design relevant, personalized experiences inclusive of products, pricing, offers and services that respond to customers’ needs and aspirations around key aspects of their financial lives in journey form.

Learn More

Challenge

Emerging challengers to traditional banks architect their experience around key customer journeys, like buying a home or saving for retirement. Meanwhile, banks are burdened with legacy systems that silo products and inhibit creation and execution of coherent customer journeys.

Solution

Design relevant, personalized experiences inclusive of products, pricing, offers and services that respond to customers’ needs and aspirations around key aspects of their financial lives in journey form.

How It Works

Use Zafin's product and pricing platform as a critical enabling engine to deliver on key customer journeys. Dynamically deliver products, packages, pricing and offers utilizing a full range of customer and account attributes to deliver differentiated value propositions in real time, and execute them accurately down to a segment of one.

Related Resources

White paper

November 2018

opens in a new window Zafin and Microsoft | Open Banking: Advancing Banks’ Digital Journeys and Business Models

Open Banking is driving a paradigm shift in banks’ business and technology models, from today’s closed banking models towards more collaborative open banking models through the creation of digital financial marketplaces and ecosystems. Against this backdrop, should Open Banking, be considered a threat or an opportunity for banks? At Zafin, we are firmly in the opportunity camp.

opens in a new windowRead More
Request a Demo