Be your members’ first choice.

Delight your members with personalized products and packages they will love.

 

Zafin’s product and pricing platform will build memberships, energize loyalty and grow your Building Society.

 

Take a look at what our solutions can do for you.

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Relationship Pricing

Better banking benefits for customers. Better growth and profitability for banks.

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Product Information Management

Strengthen your position with customers, competitors and regulators.

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Core Modernization

Reduce risk and accelerate payback for your core modernization.

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Customer Case Studies

Don’t take our word for it. Hear what customers have to say about how Zafin has transformed their business.

Accelerate

Accelerate Digital Transformation With Expanded Product and Pricing Capabilities

Tier-1 bank externalizes product and pricing to Zafin’s platform as a foundational component of its digital transformation program.

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Challenge

Limited by its product and pricing functionality embedded in its legacy core systems, this Tier-1 faced many challenges, including inflexible product management and pricing, limited customer targeting and delayed time-to-market.

Objective

Focused on transforming its digital banking experience, key objectives included enhanced customer centricity, product agility and time-to-market, as well as the ability to respond with competitive pricing.

Solution

The bank externalized product and pricing to Zafin’s platform, reducing complexity and minimizing execution risk for its digital transformation program.

Result

The bank now processes 35+ million accounts, with an expected annual revenue lift of more than $6 million from deposit products.

Innovation

Create Innovative Packages to Deliver on Relationship Banking Positioning

Regional bank uses Zafin to deliver relationship benefits to key segments, driving balances, usage, cross-sell and customer satisfaction.

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Challenge

Bank of the West was proud of its position as a customer-centric and relationship-focused bank. However, the bank faced a number of challenges delivering on that promise.

Objective

To differentiate its value proposition from bigger more impersonal banks, Bank of the West sought a technology solution to execute innovative packages and relationship pricing.

Solution

Bank of the West used Zafin to deploy relationship packages for SMEs and create a program that rewarded and retained affluent customers with high deposit balances.

Result

The bank experienced a 25 percent increase in deposit balances, 36 percent increase in product usage, 600 percent lift in cross-sell metrics, plus other benefits.

Personalization

Deliver Personalization at Scale

Tier-1 bank centralizes product data to create consistency and power personalization.

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Challenge

A Tier-1 bank could not consistently deepen relationships with customers due to inconsistencies in its product and pricing practices across the continent.

Objective

Focused on maintaining its market-leading position in digital banking, the bank decided to consolidate product and pricing platforms as a means to standardize product and pricing practices enterprise-wide and deliver personalized products and services to its customers.

Solution

In a two-phased approach, the bank leveraged Zafin’s Product Master to centralize product data from multiple legacy systems and deployed Zafin’s Rates & Fees to enable relationship pricing for its customers.

Result

The bank now manages 30+ products in a central product repository, receives 1+ million API calls per day, and expects to generate EUR 10 million in incremental annual revenue from enhanced pricing strategies and governance related to a single line of business -- mortgages.

What's Possible

Respond to customer needs and competitive challenges at speed with products, prices and offers designed to serve existing customers, attract new ones and build your business. Consider the possibilities.

Dynamically Serve Products, Packages, Offers and Pricing in Response to Customer Characteristics

Design and execute products, packages, pricing and offers in response to key customer characteristics including preferences, behaviors, products, tenure, demographics and more.

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Challenge

Traditional banks typically offer one-size-fits-all pricing which is the same for every customer. Meanwhile, customer expectations are defined by the experiences enabled by companies like Amazon and Netflix where products, pricing and offers are defined and served to respond to key customer characteristics including stated interests and needs, past purchasing behavior, segmentation, demographics and more.

Solution

Design and execute products, packages, pricing and offers in response to key customer characteristics including preferences, behaviors, products, tenure, demographics and more.

How It Works

Use Zafin’s product and pricing platform to create and execute highly personalized product and pricing strategies designed to meet the needs and expectations of targeted micro segments -- down to a segment of one. Products, packages, pricing and offers can vary based on a wide range of customer relationship and behavioral attributes, including segments, transactions, balances, products, channels, usage patterns and more.

Create Innovative Offers and Rewards Programs

Create and automatically execute innovative offer and reward programs that align desired behaviors with attractive incentives.

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Challenge

Banks struggle to execute comprehensive, relevant and motivating reward programs that align and advance their business objectives.

Solution

Create and automatically execute innovative offer and reward programs that align desired behaviors with attractive incentives.

How It Works

Zafin’s platform monitors and tracks customer behaviors, including transactions, balances, product holdings and more, against terms and conditions associated with offers and rewards programs. Based on pre-defined business rules, the platform executes bonuses, fee adjustments and waivers, loyalty points and miles, and merchandise rewards automatically, while creating a comprehensive accurate data trail for audit and regulatory purposes.

Enable Journey-Based Banking Experiences

Design relevant, personalized experiences inclusive of products, pricing, offers and services that respond to customers’ needs and aspirations around key aspects of their financial lives in journey form.

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Challenge

Emerging challengers to traditional banks architect their experience around key customer journeys, like buying a home or saving for retirement. Meanwhile, banks are burdened with legacy systems that silo products and inhibit creation and execution of coherent customer journeys.

Solution

Design relevant, personalized experiences inclusive of products, pricing, offers and services that respond to customers’ needs and aspirations around key aspects of their financial lives in journey form.

How It Works

Use Zafin's product and pricing platform as a critical enabling engine to deliver on key customer journeys. Dynamically deliver products, packages, pricing and offers utilizing a full range of customer and account attributes to deliver differentiated value propositions in real time, and execute them accurately down to a segment of one.

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