Don’t take our word for it. Hear what customers have to say about how Zafin has transformed their business.
Regional bank uses Zafin to deliver relationship benefits to key segments, driving balances, usage, cross-sell and customer satisfaction.
Bank of the West was proud of its position as a customer-centric and relationship-focused bank. However, the bank faced a number of challenges delivering on that promise.
To differentiate its value proposition from bigger more impersonal banks, Bank of the West sought a technology solution to execute innovative packages and relationship pricing.
Bank of the West used Zafin to deploy relationship packages for SMEs and create a program that rewarded and retained affluent customers with high deposit balances.
The bank experienced a 25 percent increase in deposit balances, 36 percent increase in product usage, 600 percent lift in cross-sell metrics, plus other benefits.
Tier-1 bank delivers personalization, proactive advice and end-to-end automation.
A Tier-1 bank could not compete with digital banks, fintechs and other non-banks, who were wooing away customers with new products, offers and experiences. The bank’s legacy core limited its range of products and experiences.
The bank embarked on a multi-year strategic transformation focused on creating market-leading customer experience and digital services as a means to compete and win in the market.
Leveraging Zafin’s platform, specifically Product Master, Rates & Fees and Offers & Rewards, as part of a cloud technology stack, the bank delivers digitally-enabled customer personalization, proactive advice and end-to-end automation.
Driving major operational efficiencies, Zafin’s platform helped the bank rationalize 300 legacy products to less than 10, and 127 legacy lending structures to less than 10.
Tier-1 bank centralizes product data to create consistency and power personalization.
A Tier-1 bank could not consistently deepen relationships with customers due to inconsistencies in its product and pricing practices across the continent.
Focused on maintaining its market-leading position in digital banking, the bank decided to consolidate product and pricing platforms as a means to standardize product and pricing practices enterprise-wide and deliver personalized products and services to its customers.
In a two-phased approach, the bank leveraged Zafin’s Product Master to centralize product data from multiple legacy systems and deployed Zafin’s Rates & Fees to enable relationship pricing for its customers.
The bank now manages 30+ products in a central product repository, receives 1+ million API calls per day, and expects to generate EUR 10 million in incremental annual revenue from enhanced pricing strategies and governance related to a single line of business -- mortgages.
Respond to customer needs and competitive challenges at speed with products, prices and offers designed to serve existing customers, attract new ones and build your business. Consider the possibilities.
Survey
September 2020
Our new banking survey evaluates personalization, digitization and loyalty trends across generations. It reveals bank loyalty is more easily shaken for younger generations, Netflix-like personalization is needed among all consumers and other key generational findings.
opens in a new windowRead MoreBlog Post
March 2020
If there's one thing financial institutions agree on it's that customers want personalized experiences. That said, banks struggle to agree on what "personalization" means.
opens in a new windowRead MorePoint of View
February 2020
In the U.S., competition for retail deposits is fierce. Even the most well-conceived deposit strategies are constrained. Successful outcomes require a deposit pricing execution framework.
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