Delight your members with personalized products and packages they will love!

Zafin’s product and pricing solution will help grow your credit union.

Take a look at what our solution can do for you!

 

 

Customer Case Studies

Don’t take our word for it. Hear what customers have to say about how Zafin has transformed their business.

What's Possible

Respond to customer needs and competitive challenges at speed with products, prices and offers designed to serve existing customers, attract new ones and build your business. Consider the possibilities.

Dynamically Serve Products, Packages, Offers and Pricing in Response to Customer Characteristics

Design and execute products, packages, pricing and offers in response to key customer characteristics including preferences, behaviors, products, tenure, demographics and more.

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Challenge

Traditional banks typically offer one-size-fits-all pricing which is the same for every customer. Meanwhile, customer expectations are defined by the experiences enabled by companies like Amazon and Netflix where products, pricing and offers are defined and served to respond to key customer characteristics including stated interests and needs, past purchasing behavior, segmentation, demographics and more.

Solution

Design and execute products, packages, pricing and offers in response to key customer characteristics including preferences, behaviors, products, tenure, demographics and more.

How It Works

Use Zafin’s product and pricing platform to create and execute highly personalized product and pricing strategies designed to meet the needs and expectations of targeted micro segments -- down to a segment of one. Products, packages, pricing and offers can vary based on a wide range of customer relationship and behavioral attributes, including segments, transactions, balances, products, channels, usage patterns and more.

Create Value-Added Bundles and Packages

Design and execute value-added packages to motivate key customer behaviors.

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Challenge

Traditional banks typically offer one-size-fits-all pricing tied to specific products, which fails to take into consideration what customers actually want and need, as well as the current and potential value of a customer’s relationship.

Solution

Design and execute value-added packages to motivate key customer behaviors.

How It Works

Use Zafin’s product and pricing platform to create offers, packages and bundles to meet the needs and expectations of targeted micro segments and motivate desired banking behaviors.

Create Innovative Offers and Rewards Programs

Create and automatically execute innovative offer and reward programs that align desired behaviors with attractive incentives.

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Challenge

Banks struggle to execute comprehensive, relevant and motivating reward programs that align and advance their business objectives.

Solution

Create and automatically execute innovative offer and reward programs that align desired behaviors with attractive incentives.

How It Works

Zafin’s platform monitors and tracks customer behaviors, including transactions, balances, product holdings and more, against terms and conditions associated with offers and rewards programs. Based on pre-defined business rules, the platform executes bonuses, fee adjustments and waivers, loyalty points and miles, and merchandise rewards automatically, while creating a comprehensive accurate data trail for audit and regulatory purposes.

Related Resources

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