Flexible execution of dynamic, personalized product and pricing strategies that center your customers and grow your bank

 

Leading banks rely on Zafin’s cloud-native enterprise-wide product and pricing platform to execute product, pricing and packaging strategies with full traceability for their retail and SME customers.

What does your bank need most?

Take a look at what our solutions can do for you.

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Relationship Pricing

Better banking benefits for customers. Better growth and profitability for banks.

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Product Information Management

Strengthen your position with customers, competitors and regulators.

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Core Modernization

Reduce risk and accelerate payback for your core modernization.

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Customer Case Studies

Don’t take our word for it. Hear what customers have to say about how Zafin has transformed their business.

Accelerate time to market

Reduce Time-to-Market to Drive Growth and Efficiency

Regional bank uses Zafin’s platform enterprise-wide to reduce time to market by 40%.

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Challenge

Due to its legacy core infrastructure, this regional bank had issues managing its products and pricing.

Objective

The bank was looking to accelerate time-to-market for new products and changes to existing products, including deposits, loans and cards.

Solution

Spanning multiple phases, the bank externalized its products and pricing from its Hogan core to Zafin’s platform. The bank plans to extend Zafin’s platform across the enterprise to drive revenue growth and operational efficiency.

Result

With a fully-implemented, enterprise-wide central product repository, the bank is expected to save hundreds of millions in annual costs, according to bank estimates.

Customer Experience

Enable Market-Leading Customer Experiences

Tier-1 bank delivers personalization, proactive advice and end-to-end automation.

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Challenge

A Tier-1 bank could not compete with digital banks, fintechs and other non-banks, who were wooing away customers with new products, offers and experiences. The bank’s legacy core limited its range of products and experiences.

Objective

The bank embarked on a multi-year strategic transformation focused on creating market-leading customer experience and digital services as a means to compete and win in the market.

Solution

Leveraging Zafin’s platform, specifically Product Master, Rates & Fees and Offers & Rewards, as part of a cloud technology stack, the bank delivers digitally-enabled customer personalization, proactive advice and end-to-end automation.

Result

Driving major operational efficiencies, Zafin’s platform helped the bank rationalize 300 legacy products to less than 10, and 127 legacy lending structures to less than 10.

Personalization

Deliver Personalization at Scale

Tier-1 bank centralizes product data to create consistency and power personalization.

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Challenge

A Tier-1 bank could not consistently deepen relationships with customers due to inconsistencies in its product and pricing practices across the continent.

Objective

Focused on maintaining its market-leading position in digital banking, the bank decided to consolidate product and pricing platforms as a means to standardize product and pricing practices enterprise-wide and deliver personalized products and services to its customers.

Solution

In a two-phased approach, the bank leveraged Zafin’s Product Master to centralize product data from multiple legacy systems and deployed Zafin’s Rates & Fees to enable relationship pricing for its customers.

Result

The bank now manages 30+ products in a central product repository, receives 1+ million API calls per day, and expects to generate EUR 10 million in incremental annual revenue from enhanced pricing strategies and governance related to a single line of business -- mortgages.

What's Possible

Respond to customer needs and competitive challenges at speed with products, prices and offers designed to serve existing customers, attract new ones and build your business. Consider the possibilities.

Drive Net New Money

Target execution of bonus rates and other incentives so payout is limited to new balances only.

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Challenge

Banks seek new deposits to support a range of business and financial objectives, with retail and commercial operating deposits comprising banks’ typical targets. Challenges banks face in growing deposits efficiently include: limiting bonus rates to new money only, and tightly targeting incentives to avoid overpaying.

Solution

Target execution of bonus rates and other incentives so payout is limited to new balances only.

How It Works

Zafin’s product and pricing platform automates execution of even the most complex offer criteria. Automated algorithms segregate incremental deposit balances from existing deposit balances to pay for new money only and reduce revenue leakage.

Create Innovative Offers and Rewards Programs

Create and automatically execute innovative offer and reward programs that align desired behaviors with attractive incentives.

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Challenge

Banks struggle to execute comprehensive, relevant and motivating reward programs that align and advance their business objectives.

Solution

Create and automatically execute innovative offer and reward programs that align desired behaviors with attractive incentives.

How It Works

Zafin’s platform monitors and tracks customer behaviors, including transactions, balances, product holdings and more, against terms and conditions associated with offers and rewards programs. Based on pre-defined business rules, the platform executes bonuses, fee adjustments and waivers, loyalty points and miles, and merchandise rewards automatically, while creating a comprehensive accurate data trail for audit and regulatory purposes.

Enable Relationship Pricing Strategies

Design and execute cross-product relationship packages and bundles to respond to the current and potential value of a customer’s relationship and to maximize benefit for the customer and the bank.

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Challenge

Traditional banks typically offer one-size-fits-all pricing, which fails to take into consideration what customers actually want and need, as well as the current and potential value of a customer’s relationship.

Solution

Design and execute cross-product relationship packages and bundles to respond to the current and potential value of a customer’s relationship and to maximize benefit for the customer and the bank.

How It Works

Use Zafin’s product and pricing platform to create relationship packages and product bundles tailored to meet the needs and expectations of targeted microsegments ‒ even as granular as an individual customer. Package and bundle definitions and benefits can vary based on the full range of customer relationship and behavioral attributes, including segments, transactions, balances, products, channels, usage patterns and more.

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