Flexible execution of dynamic, personalized product and pricing strategies that center your customers and grow your bank

 

Leading banks rely on Zafin’s cloud-native enterprise-wide product and pricing platform to execute product, pricing and packaging strategies with full traceability for their retail and SME customers.

What does your bank need most?

Take a look at what our solutions can do for you.

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Relationship Pricing

Better banking benefits for customers. Better growth and profitability for banks.

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Product Information Management

Strengthen your position with customers, competitors and regulators.

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Core Modernization

Reduce risk and accelerate payback for your core modernization.

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Customer Case Studies

Don’t take our word for it. Hear what customers have to say about how Zafin has transformed their business.

What's Possible

Respond to customer needs and competitive challenges at speed with products, prices and offers designed to serve existing customers, attract new ones and build your business. Consider the possibilities.

tier 1 retail banking gold

Accelerate Digital Transformation With Expanded Product and Pricing Capabilities

Tier-1 bank externalizes product and pricing to Zafin’s platform as a foundational component of its digital transformation program.

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Challenge

A Tier-1 bank could not consistently deepen relationships with customers due to inconsistencies in its product and pricing practices across the continent.

Solution

In a two-phased approach, the bank leveraged Zafin’s Product Master to centralize product data from multiple legacy systems and deployed Zafin’s Rates & Fees to enable relationship pricing for its customers.

Result

The bank now manages 30+ products in a central product repository, receives 1+ million API calls per day, and expects to generate EUR 10 million in incremental annual revenue from enhanced pricing strategies and governance related to a single line of business -- mortgages.

Create Innovative Offers and Rewards Programs

Create and automatically execute innovative offer and reward programs that align desired behaviors with attractive incentives.

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Challenge

Banks struggle to execute comprehensive, relevant and motivating reward programs that align and advance their business objectives.

Solution

Create and automatically execute innovative offer and reward programs that align desired behaviors with attractive incentives.

How It Works

Zafin’s platform monitors and tracks customer behaviors, including transactions, balances, product holdings and more, against terms and conditions associated with offers and rewards programs. Based on pre-defined business rules, the platform executes bonuses, fee adjustments and waivers, loyalty points and miles, and merchandise rewards automatically, while creating a comprehensive accurate data trail for audit and regulatory purposes.

Enable Relationship Pricing Strategies

Design and execute cross-product relationship packages and bundles to respond to the current and potential value of a customer’s relationship and to maximize benefit for the customer and the bank.

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Challenge

Traditional banks typically offer one-size-fits-all pricing, which fails to take into consideration what customers actually want and need, as well as the current and potential value of a customer’s relationship.

Solution

Design and execute cross-product relationship packages and bundles to respond to the current and potential value of a customer’s relationship and to maximize benefit for the customer and the bank.

How It Works

Use Zafin’s product and pricing platform to create relationship packages and product bundles tailored to meet the needs and expectations of targeted microsegments ‒ even as granular as an individual customer. Package and bundle definitions and benefits can vary based on the full range of customer relationship and behavioral attributes, including segments, transactions, balances, products, channels, usage patterns and more.

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