Bank of the West Selects Zafin Labs’ Software for Strategic Relationship Banking Initiative

Zafin Labs, a provider of customer-focused banking software solutions, today announced that Bank of the West, a bank operating in 19 Midwestern and Western states in the United States, has selected Zafin Labs’ software to support the bank’s program to provide relationship banking benefits to its customers.

Zafin Labs’ software solution will support Bank of the West’s relationship banking strategy by providing enhanced tools that will allow the bank to more quickly customize products and bundles, thereby improving features and benefits for the bank’s customers.

 Zafin Labs’ customer-focused banking solution allows banks to reward customers based upon the full extent of their banking relationship – a significant enhancement relative to typical bank billing systems that calculate benefits on an account-by-account basis.  In addition, Zafin Labs’ solution will allow Bank of the West to streamline and improve processes so that bank staff can concentrate on delivering innovative and valuable products and services to customers.

“At Bank of the West, we put our customers first. The Zafin Labs’ solution will strengthen our ability to deliver customized products and services with relationship benefits for our customers,” said Alexandra Roddy, Senior Vice President, Retail Strategy & Delivery, at Bank of the West. “Their tools will help us expand our capabilities while reducing time to market, providing us with the ability to more rapidly and effectively identify and respond to the needs of our customers.”

“Being selected by an award-winning bank recognized for its customer service is an honor, and we are confident that our work together will result in a dynamic offering of products and services that customers will choose to meet their financial needs,” said Al Karim Somji, CEO of Zafin Labs. “Our solution enables financial institutions to drive a customer-focused business culture, allowing them to understand customers’ changing financial needs.  Zafin Labs’ global experience in deploying tools to enable our clients to offer dynamic solutions is poised to deliver benefits for Bank of the West’s customers.”

About Zafin Labs

Zafin Labs specializes in pricing and billing vendor services for banks. Our solutions are built specifically for the financial services industry and deployed globally. Our clients include Standard Chartered Bank, SEB, HDFC Bank, and Zurcher Kantonalbank (ZKB). 

Zafin Labs’ flagship miRevenue Solution Suite enables dynamic relationship pricing, configurable billing, loyalty management and revenue capture capabilities. As a multi-currency, multi-geography solution, miRevenue is now live or in planned roll-out in more than 40 countries. miRevenue has been helping banks price the total value of client relationships and create new products since 2005. 

Zafin Labs has offices in North America, Europe, Asia and the Middle East. For more information, please visit or call 1-855.MY.ZAFIN (1.855.699.2346).

About Bank of the West

Founded in 1874, $62.4 billion-asset Bank of the West (, member FDIC and equal housing lender, offers a full range of personal, commercial, wealth management and international banking services. The bank operates more than 700 retail and commercial banking locations in 19 Western and Midwestern states. Bank of the West is a subsidiary of BNP Paribas, which has a presence in 80 countries with nearly 200,000 employees.

Zafin Labs is not an affiliate of Bank of the West. Bank of the West does not control or guarantee the terms and conditions of Zafin Labs’ products and services nor does it not make any representation or warranties concerning such products and services.