National Bank of Abu Dhabi’s Innovative NBAD Stars Loyalty Program Wins Best Prepaid Gift Card Award

NBAD Stars loyalty program, powered by Zafin’s miRevenue, gains international recognition at 2014 Prepaid Middle East Summit in Dubai

NEW YORK AND DUBAI (June 17, 2014) – Zafin, an award-winning provider of relationship banking software solutions to the financial services industry, congratulates National Bank of Abu Dhabi (NBAD) on winning the Best Prepaid Gift Card Award for its NBAD Stars loyalty program at the 2014 Prepaid Middle East Summit.

Launched in 2010, the NBAD Stars program allows credit cardholders to earn NBAD Stars on every credit card purchase and collect great rewards that offer superior choices, flexibility, and benefits. In addition, NBAD cardholders can collect bonus NBAD Stars at selected partners, ranging from airlines and hotels to restaurants, retailers, and more.

“We are thrilled that National Bank of Abu Dhabi, a financial institution leading the future of loyalty programs, is being acknowledged for its world-class loyalty program,” said Anugopal Venugopalan, Managing Director of Zafin. “By building a program based on a customer-centric coalition model, NBAD customers are able to collect NBAD Stars from not just the bank, but participating partners, as well.”

“Everyone at Zafin is extremely proud to be associated with this award-winning loyalty program,” noted Venugopalan.

Customer benefits of the NBAD Stars loyalty program include:

  • Earn NBAD Stars on all NBAD credit cards
  • Easily redeem NBAD Stars through various channels, including an online portal
  • Superior choice and flexibility for redeeming points, which include miles from leading airlines, universally-accepted NBAD Stars Gift Card, and tickets for more than 300 airlines available at the NBAD Stars travel portal

“Zafin has been a great partner in our innovative NBAD Stars program,” said Navneet Dave, Director of Cards Business at National Bank of Abu Dhabi. “With miLoyalty, we are able to constantly innovate and develop flexible new loyalty products for the benefit of our customers.”

– 30 –

To request an interview with a spokesperson or for more information, please contact:

Melissa Pelto
Communications Director, Zafin


About Zafin

Zafin is an award-winning provider of relationship banking software solutions to the financial services industry. As the market leader in relationship banking for Retail, Corporate, Wealth Management and Correspondent Banking, Zafin is transforming the way banks manage products, pricing, loyalty and billing across the entire client relationship.

Our flexible software suite, miRevenue, is a complete Product and Pricing Lifecycle Management (PPLM) platform – a “start-to-finish” view of the way banks bring products to market quickly and easily with a focus on revenue enhancement.

Our global client base includes many of the world’s largest and most respected tier-1 banks, all of whom are referenceable. With a growing presence worldwide, miRevenue routinely generates 100% ROI in under 12 months.

Zafin is privately owned and operates out of multiple global locations, including North America, Europe, Asia, the Middle East and Africa. For more information, please visit


About National Bank of Abu Dhabi

National Bank of Abu Dhabi (NBAD), The Number One Bank in the UAE, was incorporated in 1968 and is listed in the Abu Dhabi Securities Exchange (ADX), under stock code NBAD.

Ranked as one of the World’s 50 Safest Banks, NBAD operates in 13 countries across four continents. The Bank has a network of more than 100 branches in the UAE, in addition to cash offices that are spread out in remote locations to provide banking services to customers all over the UAE. It also operates more than 330 ATMs.

NBAD provides around-the-clock account access through Internet banking, the SMS-based payment service Arrow, and personalized customer support through its 24-hour call centre. NBAD’s overseas network stretches from Hong Kong in the Far East; Oman, Kuwait, and Bahrain in the GCC.; Jordan in the Levant; Egypt, Libya, and Sudan in Africa; France, Switzerland and the UK in Europe; and Washington, D.C., in the US. Overall, NBAD has nearly 50 branches and 60 ATMs outside the UAE.

NBAD, The Number One Bank in UAE, is poised for further growth in line with its vision to be the number one Arab bank.