National Bank of Abu Dhabi launches Innovative Loyalty Program NBAD Stars© using miRevenue

The National Bank of Abu Dhabi (NBAD), the Number One Bank in the UAE, has launched its innovative NBAD Stars© Loyalty program, which allows credit cardholders earn NBAD Stars on every eligible credit card purchase and collect great rewards that offer choices and flexibility.

NBAD Credit Cardholders – Classic, Gold, and Platinum – will automatically earn NBAD Stars on all purchases made on their NBAD Credit Cards. NBAD Stars Loyalty applies to existing Credit Cards and newly issued ones. In addition, NBAD Cardholders can earn bonus NBAD Stars at selected Partners that range from air lines, travel agents, hotels, restaurants, retailers and more. The NBAD Stars program is built on the basis of a coalition model so it allows consumers to accumulate Stars not only from NBAD but from its NBAD Stars participating partners as well.

To claim their rewards, NBAD Cardholders can redeem their NBAD Stars from the wide range of NBAD Stars partners. The partners are listed on the Stars Loyalty’s dedicated rewards website

Anugopal Venugopalan, Managing Director said, “We are very proud to be associated with NBAD Stars program as their complete solutions partner with the miRevenue suite. The innovative coalition driven loyalty program coupled with the online redemption capabilities offers customers with a comprehensive rewards program with a wide range of redemptions options. The NBAD Stars program powered by miRevenue provides NBAD with a comprehensive differentiator to attract and retain customers. Zafin Labs with its award winning miRevenue suite looks forward to working with NBAD in further developing and growing their enterprise loyalty initiatives.”

About National Bank of Abu Dhabi

The Number One Bank in UAE, was incorporated in 1968 and is listed on the Abu Dhabi Securities Exchange (ADX), under stock code NBAD. Ranked as one of the top 50 safest banks in the world, NBAD currently operates across 13 countries on four continents.  It has a network of more than 100 branches in the UAE in addition to cash offices that are spread out in remote locations to provide banking services to customers all over the UAE. The branch network is widened further with more than 330 ATMs through which customers perform a variety of transactions.
NBAD provides its customers with a wide variety of financial services targeting all segments of the consumer and corporate markets in addition to fund management, brokerage, financial markets, leasing, property management and private banking businesses.

NBAD is rated senior long term/short term A+/A-1 by Standard and Poor’s, Aa3/P1 by Moodys and AA-/F1+ by Fitch giving it one of the strongest combined rating of any Middle Eastern financial institution.
NBAD is an award winning leader in the UAE and GCC financial services industry. In 2009, NBAD won the prestigious UAE Corporate Governance Award by Hawkamah, Institute of Corporate Governance; the Human Resources Development Award in Banking Sector from Emirates Institute for Banking and Financial Studies; Best Bank in the UAE for the third time in the last 10 years from Euromoney; Retail Bank of the year from Arabian Business; Best Personal Loan in the Middle East from Bankers Middle East; Best Local Bank in the UAE from emeafinance; Deal of the year from Project Finance Magazine; Best Company for Investor Relations in the UAE from Middle East Investor Relations Society; Corporate Finance, Structured Finance & UAE Deal of the year from Islamic Finance News; and Strategic Banking Web Award from the Pan- Arab Web Academy.

About Zafin Labs

Zafin Labs provides solutions that enable “Customer Centricity” with a focus on revenue generation and recognition, catering exclusively to global financial service providers. Zafin Labs’ miRevenue product suite enables innovative loyalty management, dynamic relationship pricing and revenue capture capabilities with complete transparency and compliance. Zafin Labs miRevenue suite has been recognized by industry leaders for its innovative capabilities, including FT –The Banker technology award. Zafin Labs has offices in Canada, Germany, Dubai, and India. For more information please visit us at