Zafin and Bank of the West team up for product and pricing innovation

Bank of the West goes live with enhanced relationship pricing and product bundling capabilities

San Francisco, California (October 28, 2013) – Zafin, the leader in Product and Pricing Lifecycle Management (PPLM) solutions for the financial services industry, is pleased to announce that Bank of the West has officially launched Zafin’s miRevenue software suite to enable relationship pricing and product bundling for its SME checking product line.

To increase customer centricity while improving flexibility and control for product managers, the San Francisco-based subsidiary of BNP Paribas implemented the first phase of miRevenue as a middleware solution to integrate multiple platforms and business units across their retail banking division.

“Client relationships are our foundation and key differentiator, and in an increasingly competitive retail banking landscape, we know that relationship pricing and billing represents a strategic advantage,” said Alexandra Roddy, Senior Vice President, Strategy and Delivery for Bank of the West.

“With miRevenue’s middleware solution, we are operating at a whole new level,” noted Roddy. “More than ever before, we can look at products and pricing based upon a total customer view and respond to the value that our customers bring to the bank across the spectrum of rates, fees, features and services.”

“We are thrilled that Bank of the West is using miRevenue to implement their customer-centric strategy,” said Al Karim Somji CEO of Zafin. “miRevenue will give Bank of the West Product and Relationship Managers the ability to deliver the right products to the right clients at the right price, resulting in a significant competitive advantage.”

Moving forward, Bank of the West plans to evaluate the opportunity to extend its relationship pricing and product bundling capabilities across the organization.

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To request an interview with a spokesperson or for more information, please contact:

Debra Jack
Corporate Communications, Bank of the West

Melissa Pelto
Communications Director, Zafin


About Bank of the West

Founded in 1874, $64 billion-asset Bank of the West ( offers a full range of personal, commercial, wealth management and international banking services. The bank operates more than 600 retail and commercial banking locations in 19 Western and Midwestern states. Bank of the West is a subsidiary of BNP Paribas, which has a presence in 80 countries with nearly 200,000 employees. Bank of the West is a Member FDIC and Equal Housing Lender.


About Zafin

Zafin is an award-winning provider of relationship banking software solutions to the financial services industry. As the market leader in relationship banking for Retail, Corporate, Wealth Management and Correspondent Banking, Zafin is transforming the way banks manage products, pricing, loyalty and billing across the entire client relationship.

Our flexible software suite, miRevenue, is a complete Product and Pricing Lifecycle Management (PPLM) platform – a “start-to-finish” view of the way banks bring products to market quickly and easily with a focus on revenue enhancement.

Our global client base includes many of the world’s largest and most respected tier-1 banks, all of whom are referenceable. With a presence in more than 40 countries, miRevenue routinely generates 100% ROI in under 12 months.

Zafin is privately owned and operates out of multiple global locations including North America, Europe, Middle East and Asia Pacific. For more information, please visit