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Case Study
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Accelerate Digital Transformation With Expanded Product and Pricing Capabilities

Challenge

Limited by its product and pricing functionality embedded in its legacy core systems, this Tier-1 faced many challenges, including inflexible product management and pricing, limited customer targeting and delayed time-to-market.

Objective

Focused on transforming its digital banking experience, key objectives included enhanced customer centricity, product agility and time-to-market, as well as the ability to respond with competitive pricing.

Solution

The bank externalized product and pricing to Zafin’s platform, reducing complexity and minimizing execution risk for its digital transformation program.

Result

The bank now processes 35+ million accounts, with an expected annual revenue lift of more than $6 million from deposit products.