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Use Case
Offers

Create Innovative Offers and Rewards Programs

November 27, 2020

Challenge

Banks struggle to execute comprehensive, relevant and motivating reward programs that align and advance their business objectives.

Solution

Create and automatically execute innovative offer and reward programs that align desired behaviors with attractive incentives.

Result

Zafin’s platform monitors and tracks customer behaviors, including transactions, balances, product holdings and more, against terms and conditions associated with offers and rewards programs. Based on pre-defined business rules, the platform executes bonuses, fee adjustments and waivers, loyalty points and miles, and merchandise rewards automatically, while creating a comprehensive accurate data trail for audit and regulatory purposes.