Case Study

Deliver Personalization at Scale


A Tier-1 bank could not consistently deepen relationships with customers due to inconsistencies in its product and pricing practices across the continent.


Focused on maintaining its market-leading position in digital banking, the bank decided to consolidate product and pricing platforms as a means to standardize product and pricing practices enterprise-wide and deliver personalized products and services to its customers.


In a two-phased approach, the bank leveraged Zafin’s Product Master to centralize product data from multiple legacy systems and deployed Zafin’s Rates & Fees to enable relationship pricing for its customers.


The bank now manages 30+ products in a central product repository, receives 1+ million API calls per day, and expects to generate EUR 10 million in incremental annual revenue from enhanced pricing strategies and governance related to a single line of business -- mortgages.