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Use Case
Growth

Drive Net New Money

November 27, 2020

Challenge

Banks seek new deposits to support a range of business and financial objectives, with retail and commercial operating deposits comprising banks’ typical targets. Challenges banks face in growing deposits efficiently include: limiting bonus rates to new money only, and tightly targeting incentives to avoid overpaying.

Solution

Target execution of bonus rates and other incentives so payout is limited to new balances only.

Result

Zafin’s product and pricing platform automates execution of even the most complex offer criteria. Automated algorithms segregate incremental deposit balances from existing deposit balances to pay for new money only and reduce revenue leakage.