Customer development represents a significant economic opportunity. Your bank manages a piece of each customer’s financial life--but not all of it. Desirable and profitable portions of your customers’ wallets are in the hands of other financial institutions.This situation reduces per customer profitability while increasing customer attrition risk.
Define relationship packages and product bundles with features and benefits designed to incent current customers to bring more share of wallet to your bank, including incremental products, balances and transactions.
Zafin automates execution of even the most complex relationship packages and product bundles. Define packages that use balances, transactions and other measurable behaviors from any combination of products to create motivating benefits that incent the customer behaviors you desire. Customer benefits can include rate bonuses, fee waivers, cash, loyalty points rewards, and more.
Zafin announced today that Al-Noor Ramji has been named to its board of directors. Read the full press release.read More
Zafin today announces Dave Revell has been appointed the company’s new chair of the board of directors. Read the press release.read More
Join us for an interactive discussion with guest speaker, Jerry Silva, Vice President for Financial Insights at IDC to understand the latest in retail banking worldwide and the pathway to modular modernization that serves banks and their customers.opens in a new windowRead More