What is a “tailored offer?” and how can it benefit a retail bank? It goes without saying that if you’re a banker, you’re familiar with the concept of offering your clients products with incentives and fees attached to them in the hopes of driving business. But now, in the ever-more-competitive financial ecosystem, blanket offers are just not going to cut it. That’s where tailored offers come in.
We spoke with one of our experts on the subject matter, who provided an in-depth look at just how banks stand to benefit from creating tailored offers that target more specific client segments. Click here to read more!
Zafin (@zafin) is a leading financial technology provider that enables banks to form richer, more personalized client relationships. Built from the ground up for financial services, its platform empowers banks to enhance revenue and operational efficiency. Founded in 2002, Zafin sits among North America’s top FinTech companies, and is trusted by retail and corporate units at some of the largest banks worldwide. Headquartered in Toronto with global offices, Zafin has a proven track record with a 100 percent client retention rate as validation.
Cam is the Digital Communications and Marketing Coordinator at Zafin. With a background in journalism and a passion for blogging, Cam strives to tell compelling digital stories. At Zafin he will share the latest trends and news in the FinTech world, and share the Zafin role as leader in the industry. Follow him on Twitter @CamSmoth