Use Case

Incent Desired Customer Behaviors With Relationship Pricing and Targeted Offers


Whether acquiring or retaining customers, increasing product penetration, growing deposits, driving primary banking relationships, or encouraging use of lower-cost digital channels, banks are looking to enhance the effectiveness of their product and pricing strategies, and campaigns.


Define and execute highly targeted product, pricing and offer propositions designed to help drive desired banking behaviors.


Zafin's product and pricing platform monitors and tracks customer behaviors, including transactions, balances, product holdings and more, against terms and conditions associated with packages, bundles, offers and rewards programs. Based on pre-defined business rules, the platform executes rates, fees, bonuses, fee adjustments and waivers, loyalty points, miles and merchandise rewards automatically, while creating a comprehensive accurate data trail for audit and regulatory purposes.