Customer Experience

Video: Financials Drive Digital Transformation Through Exceptional Customer Experience

Zafin Founder and Group CEO Al Karim Somji and Likhit Wagle, GM of Global Banking for IBM, talk with Jim Rapoza, Research Director for Aberdeen, about how financial institutions are driving digital transformation through exceptional customer experiences.


This is part of an IBM video series, produced by Aberdeen, titled, Financial Institution’s Journey to Digital Reinvention.


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