Zafin’s 2020 Consumer Banking Survey

Zafin conducted a consumer banking survey, distributed to 1,000 U.S. consumers. It sought to learn what Generation Z, Millennials and those close to or at retirement age were looking for from their banks.

Bank Survey Insights

  • The factor most important for consumers surveyed when choosing a bank
  • Factors that drive their loyalty to a bank
  • Personalization: how important is it and how well is their current bank delivering personalized experiences?
  • Top factors they consider when selecting a bank
  • Three main benefits that would strengthen their relationship with their bank