Zafin Community Advantage

Better banking made easy

For Community Banks and Credit Unions

Products, Packages and Offers Customers Love

Catalyze growth. Inspire loyalty. Attract new customers and better serve existing ones.

Grow your bank!

Growth-as-a-Service

Zafin is transforming banking with our innovative easy-to-use product, pricing and promotion solution.

Deliver products, packages and offers your customers and community want and need
Drive acquisition, grow relationships, reduce attrition and increase profitability with brand-building offers and amazing creative messaging that aligns with your institution’s authentic voice
Attract and serve younger customers, including Millennials and Generation-Z

Solution Components

Compelling products and packages

More than a dozen products and packages that are easily calibrated to delight your customers, beat your competition, and achieve your business objectives.

Frictionless integration into your core

Our pre-built and pre-tested integrations will have you up and running with positive market impact in a matter of weeks.

Positive ROI

Tap into the most powerful levers in banking—product and price—to grow and prosper.

Meaningful metrics

Easy-to-read dashboards delivered on a consistent cadence will help you monitor progress and measure success. No more guessing when it comes to the impact of your product and pricing program.

Turnkey marketing services

Sit back and relax with white-glove marketing support that drives results. Deliver the right marketing message at the right time with minimal effort from your team.

Secure cloud-native technology

Benefit from enhanced security, plus flexibility and scalability, to bring differentiating products, packages and offers to market at speed.

How it Works

Target

Define business objectives and identify target segments.

Choose target segments that support your brand and business strategies
Ensure relevance with propositions that match the unique needs of your target segments
Evolve to include new segments over time

Select

Choose the right product, package or offer for your target segment and business objectives.

Increase response with greater product relevance
Create value propositions that are truly motivating to your target customers
Tweak product features and pricing strategies with ease and at speed

Calibrate

Adjust parameters based on market conditions, competitive offerings and your unique brand.

Establish fees and charges that work
Define ways to waive that respond to your particular portfolio dynamics
Create incentives that motivate your community

Promote

Tell a compelling story that motivates customers and activates communities.

Build your brand and increase positive perception
Get your word out in the marketplace
Maximize impact with persuasive on-brand creative materials

Drive

Achieve key business objectives with certainty.

Hit account, balance and fee revenue goals
Increase cross-sales
Boost engagement, activation and usage

Measure

Know what’s working—quickly, clearly and accurately.

Streamline program assessment
Benefit from easy-to-read dashboards
Compare versus benchmarks
Optimize your investment