What is PPLM?
By shifting from a product-centric approach to a customer-centric approach, Product and Pricing Lifecycle Management (PPLM) is transforming the way banks manage products, pricing, loyalty and billing.
Realize the ROI of bank-wide loyalty
Calculating the ROI of moving from a card-based loyalty program to a model that spans products across the bank is one of the key barriers to adopting a bank-wide loyalty program. Once able to see loyalty programs through the lens of a holistic customer relationship, the project ROI and the customer benefits snap into focus.