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Access the Gartner® Market Guide
Access the Gartner® Market Guide

Build loyalty around the full banking relationship.

Recognize and reward customer value across products, behaviors and life stages, not only individual transactions.

Complimentary Gartner® research

Access the 2026 Gartner® Market Guide for Loyalty Program Vendors

Explore how Gartner defines the loyalty program vendor landscape and see Zafin recognized as a Representative Vendor for Multisolution Vendors.

2026 Gartner® Market Guide for Loyalty Program Vendors

Use the Market Guide to assess loyalty program vendors for your bank.

Compare loyalty management service providers, multisolution vendors and pure-play platforms.

Assess which provider model aligns with your data, integration and personalization needs.

Prioritize capabilities for active engagement, real-time activation and measurable ROI.

Zafin on banking loyalty

Loyalty that grows with your customers.

Banking loyalty should recognize more than card spend or individual transactions. It should reflect customer value across products, behaviors and life stages.

 

Zafin Loyalty Rewards helps banks design and manage offers, points, tiers and behaviour-based incentives while tracking enrolment, usage, revenue, cost and return on investment.

Gartner® recognizes Zafin Loyalty Rewards in the report’s multisolution vendor table.

Turn the full banking relationship into a loyalty advantage.

Within the Zafin Banking Platform, Loyalty Rewards works alongside Tiering, Offer Management, Dynamic Cohorts and Signals, and Product & Pricing capabilities.

 

Together, these capabilities help banks:

  • Recognize customer value across products and behaviors, not just individual transactions
  • Coordinate rewards, offers and tiers around the customer’s full banking relationship.
  • Connect loyalty activity to engagement, retention and relationship growth.

Carson Kotnyek, Head of Industry Advisory at Zafin, explains why the shift from product-led to relationship-led banking is accelerating and how banks can respond.

See the loyalty market more clearly.

Access the complimentary 2026 Gartner® Market Guide for Loyalty Program Vendors.
Access the Gartner® Market Guide

Gartner, Market Guide for Loyalty Program Vendors, Brad Jashinsky and Halle Stern, 27 May 2026.

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Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.