A global leader in product and pricing control solutions for financial institutions

Banking is changing quickly. Customer expectations. Competitive dynamics. Regulatory oversight. Are you prepared to respond?

  • Grow relationships

    Incent behavior to grow and retain customers, accounts, balances and transactions.

  • Execute effectively

    Create and price products and packages quickly and accurately for specific segments.

  • Reduce conduct risk

    Minimize product mis-selling and ensure fair, transparent pricing for clients and regulators.

Zafin’s platform complements the bank’s back-end systems and integrates easily with customer-facing channels.

Our product suite improves the precision, integrity and flexibility of product and pricing terms at the segment and individual customer level, while helping banks reduce conduct risk.

  • Personalization

    Create relevant products, pricing and offers that cater to the specific needs of different microsegments.

  • Core system simplification

    Create options to reduce the risk of your core transformation journey by eliminating complexity around marketable instances of products.

  • Pricing governance

    Ensure that client pricing is appropriate and fair, while substantiating that fees and rates are consistent with contracts and disclosures.

  • Multi-channel enablement

    Execute cross-channel product and pricing strategies quickly and accurately.

  • Flexibility and agility

    Empower business users to create and change product definitions, pricing and offers, while decreasing time to market by up to 70%.

  • Rapid, lightweight SaaS implementation in the cloud

    Get up and running in as little as three months on Microsoft Azure, with minimal changes required to existing systems.

  • Scalability and reliability

    We currently process more than 500 million accounts a day worldwide (and growing).

  • Compelling ROI

    Typical project payback in less than 12 months. Typical ROI is 3-4X the bank's total cost of ownership (TCO) over a five-year period.


Latest news


Financial services veteran Venkataraman Balasubramanian (Bala) joins Zafin as Chief Technology Officer.


For U.S. banks considering replacement options for legacy Account Analysis systems, Zafin’s Account Analysis solution revitalizes your treasury management proposition while modernizing your core.

Zafin + Salesforce

Zafin launches Zafin Pricing for Salesforce, a pre-built integration to help financial institutions better serve customers.

Our partners

Leading consulting firms, system integrators and technology companies choose Zafin's platform to give their banking customers a competitive edge in a changing marketplace.

  • Accenture logo zafin
  • microsoft logo zafin partner
  • FIS Global Banking Solutions Logo
Learn more about our partners

Our clients

30+ forward-thinking, customer-centric banks worldwide and counting...

Learn more about our clients

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