As organizations accelerate their AI investments, a new question is emerging in boardrooms and C-suites: how do companies ensure those investments deliver measurable value?
In a recent article published by The Globe and Mail, “With AI costs rising, companies are hiring experts. Is it worth it?”, Zafin CEO Charbel Safadi shares his perspective on the challenges organizations face as they move from AI experimentation to enterprise-scale deployment.
The article explores the growing costs associated with AI adoption—from infrastructure and talent to implementation and governance—and highlights why organizations are increasingly looking beyond simply deploying AI to understanding how it can be managed responsibly and effectively.
According to Safadi, the next phase of AI adoption will be defined not by the number of models or agents organizations deploy, but by their ability to govern how work is executed, maintain visibility into decision-making, and ensure outcomes can be trusted.
As enterprises adopt increasingly autonomous systems, the ability to orchestrate agents, apply human oversight where needed, and create proof of work will become essential to realizing long-term value from AI investments.
Read the full article in The Globe and Mail