About the Client
A large regional bank with approximately USD $700 billion in assets sought to launch a digital-only proposition aimed at improving customer financial well-being and modernizing its aging core systems. The initiative was a key pillar in the bank’s broader transformation strategy to build a more customer-centric, agile, and data-driven operation.
Results at a Glance
- Time-to-Market: New deposit products launched in under 6 months
- Users Enabled: ~600 Front-line staff users were enabled
- Operational Efficiency: Onboarding in < 3 minutes and loan applications in < 10 minutes
- Customer Growth: 900, 000 + new customers since launch
- Agility: Instant rate updates in response to market changes
- Recognition: Zafin highlighted as a strategic partner by executive leadership
The Challenge
The bank’s legacy systems and fragmented product data limited innovation and created operational and compliance risk. Product definitions, pricing rules, and eligibility criteria were spread across multiple core systems and business units, making it difficult to manage changes efficiently or ensure consistent execution across channels.
As a result, launching or updating products required extensive coordination and approvals, slowing time-to-market and reducing the bank’s ability to respond to evolving customer and market needs.
The Solution
The Bank implemented Zafin Product Catalog, along with Rates & Fees and Offers & Rewards, to centralize the management of product, pricing, and eligibility data across its digital banking ecosystem.
Zafin’s Product Master sits at the center of this bank’s ecosystem as the single source of truth for all product information, enabling product and pricing rules to be defined once and applied consistently across customer journeys.
This centralized foundation enabled the bank to:
- Launch and update products faster by managing product configurations once and apply consistently across digital journeys
- Respond immediately to market movements by implementing real-time rate updates without core system changes
- Deploy personalized offers with built-in eligibility and compliance rules, reducing execution risk
- Improve visibility and control over product and pricing changes, reducing reliance on manual processes
The Results
- Products delivered in < 6 months
- Fully digital journeys with instant pricing and eligibility checks
- 900 000 + customers onboarded
- Improved marketing efficiency and governance
Operational Impact
What changed inside the bank:
- Product and pricing data managed across multiple systems and teams
- Changes required coordination across distributed and siloed product information systems
- Limited ability to update pricing or launch offers in real time
- Risk of inconsistencies across channels and customer touchpoints
- Product and pricing configurations managed in a single system
- Changes made without coordinating updates across multiple systems
- Rate updates implemented in real time
- Consistent execution of product, pricing, and eligibility rules across all digital journeys
What the client had to say
Zafin sits at the heart of our digital ecosystem, helping us launch faster and deliver seamless experiences.
Chief Digital Officer