A leading mid-tier Asia-Pacific bank set out to simplify its multi-brand product portfolio and respond more rapidly to customer and market demands. Partnering with Zafin, the bank reduced complexity across its product portfolio, enabling faster offer updates and more consistent product configuration across brands.
This enabled the bank to launch a reward-based deposit product that attracted over $1 billion in new deposits within the first year, while improving speed and control over product changes.
About the Client
A mid-tier bank with approximately USD $80 billion in assets sought to simplify its multi-brand product structure and accelerate offer deployment to remain competitive in a dynamic retail banking environment. The bank aimed to reduce operational complexity, improve time-to-market, and enhance compliance with emerging design and distribution obligations (DDO).
Results at a Glance
- Deposit Growth: > $1 B in new deposits within year one
- Time-to-Market: Weeks instead of months for offer updates
- Efficiency: Credit decision times cut from weeks to 5.5 days
- Compliance: Reduced risk and simplified portfolio
The Challenge
The bank’s multi-core architecture and manual offer management processes limited speed and visibility.
Product and pricing changes required coordination across multiple systems and teams, making it difficult to update offers quickly or maintain consistency across brands.
Manual processes and fragmented data increased the risk of inconsistencies and made it harder to enforce governance across retail and broker channels.
The Solution
The bank implemented Zafin Product Catalog, Rates & Fees, and Offers & Rewards to manage product, pricing, and offer configuration across its portfolio.
This enabled:
- Reduce complexity across its multi-brand portfolio by managing product and pricing changes without coordinating updates across multiple systems
- Launch new deposit offerings quickly, including behavior-based bonus interest offers tied to customer activity
- Ensure consistent pricing and eligibility across retail and broker channels
- Simplify product structures to support DDO compliance and reduce operational risk
The Results
Within 12 months, the bank achieved:
- Over $1 billion in new deposits through its reward product
- Offer update cycles reduced from months to weeks
- Credit decision times cut to 5.5 days, improving customer experience
- Lower operational and compliance risk through portfolio simplification
Operational Impact
What changed inside the bank:
- ProducProduct and offer management spread across multiple systems and brands
- Changes required coordination across teams and systems
- Limited visibility into pricing and eligibility consistency
- Manual processes increased compliance risk
- Product teams manage multi-brand portfolios in one system
- Offers updated without coordinating changes across multiple systems
- Consistent pricing and eligibility across retail and broker channels
- Simplified product structures improve governance and compliance
What the client had to say
Zafin helped us simplify products and accelerate innovation — unlocking speed and control.
Head of Products