Charaka Kithulegoda, Chief Information Officer & Executive Vice President Retail Banking at PNC along with Hans Tesselaar, BIAN Executive Director and Venkataraman Balasubramanian, CTO at Zafin discuss PNC Bank’s path to modernization including the usage of BIAN service domains and APIs along with Zafin’s product and pricing platform to reduce revenue leakage and increase profitability.
Blogs
Originally published in The Financial Brand, May 2026 The competitive frame for retail banking has shifted, and for most institutions it has shifted faster than their loyalty and relationship programs have been able to keep up. The most-watched consumer financial relationships of the last…
June 3, 2026
8 mins
