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Orchestrating growth:
Turning product and pricing innovation into impact

Despite major investments in digital products, AI, and new experiences, many banks still struggle to turn innovation into measurable growth. 

“Product/proposition innovation or enhancement is the most highly ranked driver of banking technology investment, worldwide. However, only 15% of technology spend is on growth initiatives.” Colin Kerr, Head of Banking and Payments, Celent

This Celent report, commissioned by Zafin, explores how banks can bridge the gap between ambition and execution through modern product and pricing orchestration. Learn how platform banking, API-driven architecture, and ecosystem readiness enable agility, personalization, and faster time-to-market.

Download the Celent report to learn how leading banks are rethinking product and pricing to accelerate growth.

In this report, you’ll learn how to
  • Bridge the innovation gap: Discover why most banks fail to convert product innovation into results — and how to fix it.
  • Modernize product and pricing: Decouple logic from the core for faster launches and personalization.
  • Adopt platform banking: Enable composable, scalable services that connect across partners and ecosystems.
  • Accelerate through APIs: Use API-driven architecture for flexibility, speed, and integration.
  • Lead in ecosystem banking: Extend your reach through embedded and partner-led models.

Ready to go beyond the swipe?

Zafin enables banks to build and launch quickly, outpace competition, and strengthen customer loyalty. Talk to our experts today.
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