Charaka Kithulegoda, Chief Information Officer & Executive Vice President Retail Banking at PNC along with Hans Tesselaar, BIAN Executive Director and Venkataraman Balasubramanian, CTO at Zafin discuss PNC Bank’s path to modernization including the usage of BIAN service domains and APIs along with Zafin’s product and pricing platform to reduce revenue leakage and increase profitability.
Blogs
“Where there’s mystery, there’s margin.” That old axiom may have almost vanished in the face of AI. For ages, pricing power and product differentiation in nearly every industry relied on a simple truth: where there’s mystery, there’s margin. Customers lacked perfect information, and businesses…
November 11, 2025
