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The 2026 State of Banking Offers Report Series

We analyzed every banking offer we could find.

Offers analyzed
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Institutions covered
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Countries
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These insights belong in your inbox.

30%

of Fintech offers compete on rates and fees versus 32% for Traditional FIs

40%

of offers across all institution types require nothing more than sign-up


2x

Fintechs vs Traditional FIs at delivering offers that drive habit-forming engagement

Every two weeks, you’ll receive a new part straight into your inbox. 
Sign up today so you can:

  • Benchmark your offer program against 3,016 offers across 837 institutions
  • Design offers strategies that power your banking goals
  • Build offers designed to stand out in a crowded market

Part one is available now!

Same Customer. Different Offer.

Inside the diverging offer strategies between banks and fintechs

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