Legal Information
Cookies Policy
Last Updated: November 27, 2025
1. Cookies on our Website
Our Website, like most other commercial websites, uses cookies and similar technologies. We have set out below what Personal Information we collect about you using cookies and how we Use it. We have also set out whether the cookies used are consent based and, if not, our legal basis for Using your Personal Information generated from cookies as required by GDPR and UK GDPR.
1.1 What are Cookies?
These are files installed on your computer hard drive or web browser to collect information such as your language of preference, browsing history and browser type and version. We also use cookies to compile aggregate or statistical data which does not identify you individually. We may use trusted third-party services that track this aggregated/statistical information on our behalf (See Third Parties).
For further information on cookies generally visit www.aboutcookies.org or www.allaboutcookies.org.
1.2 What types of cookies do we Use and how long do they last for?
The cookies we place on your device fall into the following categories – please see the table below for which are applicable:
- Strictly necessary cookies – these cookies are required for the operation of our Website. They enable core functionality, such as security, network management and accessibility. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
- Analytical and performance cookies – these cookies allow us to recognise and count the number of visitors and see how visitors move around our Website when they are using it. They help us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily. All information these cookies collect is aggregated and therefore anonymous.
- Functionality cookies (First-party) – these cookies are used to recognise you when you return to our Website. They enable us to personalise our content for you, and remember your preferences (for example, your choice of language or region). The information collected by these cookies is anonymous and cannot track your browsing activity on other websites.
- Marketing cookies (Third-party)– these cookies may be set through our site by our advertising partners. They uniquely identify your browser and internet device to build a profile of your interests and show you relevant adverts on other sites. We will Use this information to record your visit to our Website, the pages you have visited and the links you have followed. If you do not allow these cookies, you will experience less targeted advertising.
- Social media cookies (Third-party)– these cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of our interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
The cookies we place on your device are stored for the following duration – please see the table below for which are applicable:
- Session cookies – these allow our Website to link your actions during a particular browser session. These expire each time you close your browser and do not remain on your device afterwards.
- Persistent cookies – these are stored on your device in between browser sessions. These allow your preferences or actions across our Website to be remembered. These will remain on your device until they expire, or you delete them from your cache. Details of their duration are set out below.
1.3 Detailed cookie information
The table below provides more information about the cookies we Use and why:
| Cookie | Domain | Type | Duration | Description |
|---|---|---|---|---|
| __cf_bm | hsadspixel.net | Necessary | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __cf_bm | hs-analytics.net | Necessary | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __cf_bm | hs-banner.com | Necessary | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __cf_bm | hscollectedforms.net | Necessary | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __cf_bm | hsforms.com | Necessary | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __cf_bm | hsforms.net | Necessary | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __cf_bm | hs-scripts.com | Necessary | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __cf_bm | hubapi.com | Necessary | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __cf_bm | hubspot.com | Necessary | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __cf_bm | hubspotusercontent-eu1.net | Necessary | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __cf_bm | safebase.io | Necessary | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| __cf_bm | trust.zafin.com | Necessary | 1 hour | Supports Cloudflare Bot Management by identifying and managing bot-like traffic. Required for site security; CloudFoundry/Cloudflare system cookie. |
| __cf_bm | zafin.com | Necessary | 1 hour | Supports Cloudflare Bot Management by identifying and managing bot-like traffic. Required for site security; CloudFoundry/Cloudflare system cookie. |
| __hssc | zafin.com | Performance | 1 Years | Used on HubSpot-based websites to collect analytics data and track site usage. |
| __hssrc | zafin.com | Performance | 1 Years | Used on HubSpot-based websites to collect analytics data and track site usage. |
| __hstc | zafin.com | Analytics | 6 months | Used on HubSpot-based websites to collect analytics data and track site usage. |
| __Secure-xxxxxxx | youtube.com | Advertisement | 0 Days | YouTube (owned by Google) collects data through embedded videos and combines it with Google profile information to deliver targeted ads across YouTube and other websites. |
| __stripe_mid | trust.zafin.com | Performance | 5 Months | Stripe uses this cookie to identify users during checkout and enable secure payment processing without storing credit card details on the website’s servers. |
| __stripe_sid | trust.zafin.com | Performance | 5 Months | Stripe uses this cookie to identify users during checkout and enable secure payment processing without storing credit card details on the website’s servers. |
| __tld__ | zafin.com | Performance | 0 Days | From Segment Analytics.js library; this cookie helps to figure out a top-level domain for a user.__tld__ |
| _cfuvid | hsforms.com | Necessary | Session | Set by Cloudflare to maintain session stability and support performance and security controls like rate limiting, without storing personal data. |
| _cfuvid | hubspot.com | Necessary | Session | Set by Cloudflare to maintain session stability and support performance and security controls like rate limiting, without storing personal data. |
| _cfuvid | safebase.io | Necessary | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| _cfuvid | trust.zafin.com | Necessary | Session | Used by Cloudflare to distinguish users sharing the same IP address and apply rate-limiting rules. |
| _ga | zafin.com | Analytics | 1 Years | Used by Google Universal Analytics to assign a unique ID and track visitor, session, and campaign activity across pages. Typically expires after two years unless customized. |
| _ga_xxxxxxxxxx | zafin.com | Analytics | Session | Used by Google Analytics to identify and track an individual session with your device. |
| _gat_UA- | zafin.com | Analytics | 1 minute | A Google Analytics cookie variant used to control data collection on high-traffic sites, with the name pattern tied to the specific account or website ID. |
| _gcl_au | zafin.com | Analytics | 3 months | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services |
| _gid | zafin.com | Analytics | 1 day | Associated with Google Universal Analytics and used to store and update a unique value for each page visited. Google has provided limited documentation for this cookie. |
| _GRECAPTCHA | www.google.com | Functional | 5 Months | Used by Google for a range of its services, including search, email, cloud storage, and advertising. |
| ajs_anonymous_id | trust.zafin.com | Performance | 1 Years | Used for analytics to track repeat visits and count how many users visit the site. Typically lasts for one year. |
| ajs_anonymous_id | zafin.com | Performance | 0 Days | Used for analytics to track repeat visits and count how many users visit the site. Typically lasts for one year. |
| ajs_user_id | zafin.com | Analytics | 1 year | Tracks visitor behavior, events, and marketing interactions, and can measure application performance and stability. |
| bcookie | linkedin.com | Advertisement | 5 Months | Owned by LinkedIn and used when LinkedIn content or sharing features are embedded on a site. Sets tracking cookies regardless of whether the user has a LinkedIn account, enabling advertising and profiling. |
| elementor | zafin.com | Necessary | Never | Used by the site’s WordPress theme to enable real-time content updates or changes by the website owner. |
| eupubconsent | zafin.com | Necessary | 0 Days | Used by the IAB Europe Transparency & Consent Framework to store an encrypted string reflecting a user’s consent choices, which participating vendors can read. |
| fs_lua | trust.zafin.com | Performance | 0 Days | Associated with FullStory and used to record the last user action, support session tracking, and collect navigation and behavior data for analytics, heatmaps, and reporting. |
| fs_uid | trust.zafin.com | Performance | 1 Years | This cookie is associated with FullStory, which is a tool that captures user interactions on a website for analytics and user experience improvement purposes. |
| GAESA | trust.zafin.com | Necessary | 1 Months | Used by Google App Engine for load balancing and session affinity, helping distribute traffic and keep a visitor’s requests routed to the same server for faster, more consistent performance. |
| hubspotutk | zafin.com | Analytics | 6 months | Used on HubSpot-based websites for user authentication. |
| li_gc | linkedin.com | Functional | 6 months | Owned by LinkedIn and used when LinkedIn sharing tools or embedded content appear on a site. Sets tracking cookies regardless of user login status, enabling advertising and profiling. |
| lidc | linkedin.com | Functional | 1 day | Owned by LinkedIn and used when LinkedIn sharing features or embedded content are present. Sets tracking cookies regardless of user account status, supporting advertising and profiling. |
| m | m.stripe.com | Necessary | 0 Days | Associated with Stripe and used to support payment processing services for e-commerce sites and mobile apps. |
| OptanonAlertBoxClosed | zafin.com | Necessary | 1 Years | Set by OneTrust’s cookie compliance tool to remember when a visitor has seen or closed the cookie notice, preventing it from appearing again. Lasts one year and stores no personal information. |
| OptanonConsent | zafin.com | Necessary | 1 Years | Set by OneTrust to store a visitor’s cookie consent preferences by category, allowing the site to enable or block cookies accordingly. Lasts one year and does not contain identifiable information. |
| sb.anonymousId2 | trust.zafin.com | Performance | 0 Days | This cookie name is associated with SafeBase which is used to track general session information and anonymous session for public visitor analytics. |
| VISITOR_INFO1_LIVE | youtube.com | Advertisement | 6 months | This cookie is used as a unique identifier to track viewing of videos |
| VISITOR_PRIVACY_METADATA | youtube.com | Advertisement | 6 months | YouTube (owned by Google) collects data through embedded videos and combines it with Google profile information to deliver targeted ads across YouTube and other websites. |
| YSC | youtube.com | Advertisement | 0 Days | YouTube (owned by Google) collects data through embedded videos and combines it with Google profile information to deliver targeted ads across YouTube and other websites. |
We periodically review the cookies we use and update our cookie table and this Notice accordingly.
1.4 Lawful Basis for Use of Cookies
Where the table indicates that we use essential cookies, we will Use your Personal Information on the basis that it is in our legitimate interests to do so as essential cookies are necessary for our Website to work. Please contact us at [email protected] if you would like further detail about our legitimate interests.
Where we collect information about you from our Website using non-essential cookies, we will Use your Personal Information on the basis that you have given us your consent. There is a cookie banner on our homepage which asks for your consent to place cookies on your device. Please note that if you do not consent to certain cookies it may not be possible for you to gain access to certain parts of the Website or to get the benefit of the full functionality of the Website.
1.5 Management of Cookies
You can control and/or delete cookies being placed by configuring your browser. For more details, see www.aboutcookies.org or www.allboutcookies.org. You can also delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work or stop working properly.
1.6 Update of this Cookie Notice
We may update this Cookie Notice periodically to reflect changes to the cookies we use or to address operational, legal, or regulatory requirements. If there are significant changes, we will inform you before they take effect by updating this page and providing a more visible notice either on the site or email. We encourage you to review this Cookie Notice regularly to stay up to date on our use of cookies and related technologies. The “Last Updated” date at the bottom of this page shows when the Notice was last revised.