Dynamic Cohorts
Unleash the power of your data
Transform first-party data into dynamic, actionable cohorts for personalized engagement and unparalleled impact
Gain a complete view of the customer
Elevate customer profiles and create a holistic view of your customers using dynamic segmentation – enabling more nuanced and accurate targeting
Define and update segments and cohorts quickly and easily
Enhance communication with standard APIs
Seamlessly transmit dynamic cohort details via APIs and deliver tailored messages based on identified behavioral nuances
Learn more about how we can transform your data into action.
How it works
Here’s how you use Dynamic Cohorts
Benefits
Grow your share of wallet by better targeting offers and optimal pricing
Targeted offers
Trigger targeted offers based on the nuances of customer behavior and preferences to boost conversion rates and drive impactful customer engagement
Optimize pricing
Implement optimal pricing and incentive structures by understanding the preferences and behaviors of diverse customer cohorts, enhancing customer retention, and optimizing revenue streams
Rapid data acquisition
Make agile decisions through timely data acquisition, ensuring prompt insights for targeted customer campaign strategies
Optimize outreach
Optimize outreach by identifying and targeting customers meeting specific eligibility conditions for a proposition, even if they fall short on certain criteria
Experience features
An easy-to-use self-service interface allows you to quickly and easily build and maintain your cohorts
Configure with ease
Effortlessly build audiences using any combination of events with the help of a user-friendly canvas
Behavioral settings
Data dashboards
Make informed decisions with timely dashboards that offer comprehensive insights based on the cohorts you’ve built
Integration features
Unlock the power of cohorts by integrating with other systems
Integrate with pricing
Effortlessly synchronize with the bank’s pricing engine to seamlessly execute micro-targeted pricing and offer propositions
Martech and channel applications
Expose data through standard APIs, allowing Martech and channel applications
Downstream system actions
Initiate downstream system actions with standard APIs that enable cohesive and efficient workflow
Development features
Uncover customer insights and enhance experiences with personalized data products built on near real-time data
Developer friendly APIs to get cohorts details to integrate with martech applications
Get Customers
List of customers in a specified cohort to enable down-stream systems for personalized communication and offer presentment
Get Cohorts
List of cohorts for specified customer to enrich data for downstream systems such as pricing and offer execution
1 { 2 "cohort_name": "recently_opened_accounts", 3 "cohort_description": "Customers with recently opened accounts", 4 "frequency": "monthly", 5 "rulesets": 6 { 7 "data": 8 [ 9 { 10 "ruleset_detail": 11 { 12 "data": 13 { 14 "type": "account", 15 "attribute": "account_open_date", 16 "value": 17 { 18 "value": "01/01/2024" 19 }, 20 "value_operator": "after" 21 } 22 } 23 } 24 ] 25 } 26 }
Related capabilities
Explore additional capabilities and enhance your experience with data and analytics
Analytics
Monitor, detect and adjust your products, pricing, offers, rewards and relationships
Signals
Harness the power of data-driven signals for proactive, customer behavior based alerting and actions
