Pricing Personalization in the era of Gen AI

Summary

In today’s financial landscape, Pricing Personalization is a game-changer. By tailoring products and services to individual needs, banks can boost Customer Experiences and loyalty. Achieving true personalization—”Segment of One”—requires understanding data, customer behavior, and ethical considerations.

Here’s what to expect

• The current state of pricing personalization 
• The aspiration and current state of a “Segment of One”
• The impact of generative AI on personalization
• The ethics of pricing personalization