In today’s financial landscape, Pricing Personalization is a game-changer. By tailoring products and services to individual needs, banks can boost Customer Experiences and loyalty. Achieving true personalization—”Segment of One”—requires understanding data, customer behavior, and ethical considerations.

Here’s what to expect

  • The current state of pricing personalization 
  • The aspiration and current state of a “Segment of One”
  • The impact of generative AI on personalization
  • The ethics of pricing personalization