Whitepaper

Reinventing loyalty in Canadian banking

Customer loyalty in the Canadian banking industry is undergoing a pivotal shift. As fintechs and neobanks revolutionize real-time engagement and personalization, long-standing customers in the UK are reassessing their banking relationships more freely.

51%

of Canadian customers have been with their bank for 10+ years.

61%

have thought about switching — despite long-term loyalty to their primary bank

Tenure no longer guarantees loyalty. Traditional banks must evolve from assuming loyalty to actively earning it.

Download the whitepaper to discover how your bank can turn disengaged customers into lifelong advocates — and loyalty into a powerful growth engine.

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Learn how customer loyalty in Canadian banking is evolving beyond its traditional foundations in our whitepaper, featuring

Looking for insights beyond Canada? Explore our research for the UK and US banking markets.