Traditional banks must adapt by shifting from a product-centric to a customer-centric approach that delivers hyper-personalized solutions for its customers to effectively compete against neo-banks and fintech disruptors that are already leading this revolution.
Whitepaper
Unlocking Customer Loyalty: The Case for Hyper-Personalization in Banking
60%
of retail banks in North America believe that ‘the competitive threat from fintechs and other challengers are increasing’
“North American Retail Banking IT Pressures & Priorities 2024″ report by Celent.
60%
of retail banks in North America believe that ‘the competitive threat from fintechs and other challengers are increasing’
“North American Retail Banking IT Pressures & Priorities 2024″ report by Celent.
Our whitepaper dives deep into this topic and answers questions like:
- Why is the shift from a product-centric to a customer-centric approach essential for banks?
- Why traditional banking models are failing?
- Why is customer-centricity critical in modern banking?
- What is Zafin’s Tiering capability? And how can it help banks achieve customer-centricity?
- What are some key use cases of Tiering for banks?
