Increasing deposits through automation and personalization
A mid-sized Australian retail bank faced significant operational risks stemming from siloed core systems and complex, inflexible product and pricing structures. These challenges hampered product launch agility, extended time-to-market, and limited the bank’s ability to deliver personalized, compliant offerings aligned with target market determinations.
This bank partnered with Zafin to enable agile, scalable transformation by deploying a unified product and pricing platform.
Delivering a Unified, Automated, and Compliant Banking Solution
The solution encompassed:
- Proposition manager enabled automated lifecycle management of personalised offers—from configuration to fulfillment—with behavioural reward conditions.
- Centralizing product catalog, consolidating product and pricing configurations across brands into a single, salable system.
- An event driven architecture that seamlessly integrated with the bank’s core systems through APIs, batch files, and event triggers.
- A unified eligibility and suitability controls, by embedding governance for consistent compliance
Unlocking agility, efficiency, and compliance – at scale
- ~30% reduction in time to market for product launches and changes
- Improved operational efficiency, with 34 million events processed monthly through automated workflows
- Stronger compliance and risk governance, reducing manual oversight
- Streamlined onboarding of home loan applications via brokers by reducing average settlement time from several weeks to few days.
This transformation positioned the bank for scalable, customer-centric growth—empowering rapid innovation, robust risk governance, and enhanced service delivery across retail and broker channels.