A Zafin implementation unlocked superior commercial benefits with ROI in less than 12 months, with improved agility powering this Bank’s digital onboarding.
A leading full-service bank in the Gulf region was faced with operational costs and pricing inefficiencies across multiple disconnected systems managing various products.
Key pain points included:
- Decentralized Pricing in legacy systems leading to inaccuracy, inconsistencies and inefficiencies.
- No transparency around charging vs recovery.
- Multiple operational touchpoints impacting Speed to market, CX and Revenue.
- Revenue leakage from unreliable ways to compare billing and invoicing.
- Completely manual/excel based deal negotiations and life-cycle touchpoints.
- Customer dissatisfaction with time-consuming onboarding and other processes.
Delivering Agility, Automation, and Control
Using Zafin’s platform, the bank has been enabled with:
- Real-time integrations with the bank’s ecosystem (Quote & Charge, services, subscriptions, deal setup).
- Multi-modal data handling: API, Batch, UI, Kafka.
- FCY account chargeability on AED fee plans with real-time FX rate negotiation.
- Centralized pricing for 100+ products and Integrating 10+ applications.
- Deal-on-top-of-packages support with 20+ segments, 50+ profit centres, 35+ currencies.
- Modular and scalable architecture linking customers to product packages.
- Automation of quote-to-cash process from negotiation to billing.
- Real-time pricing automation using dynamic data inputs.
Unlocking Measurable ROI and Revenue Growth in Under 12 Months
The results of this implementation included:
- ROI achieved in under 12 months.
- Full digital pricing lifecycle management with a single source of truth.
- Operational efficiency gains and faster turnaround times (TAT), improved CX and EX.
- Annualized revenue uplift of over $3Mn.
- Real-time Quote and Charge capability directly contributed >$1M revenue uplift.
- Empowered business teams with control over pricing and deal lifecycle.
- End-to-end automation from deal setup through to billing.
The bank drove efficiency as well as improved customer satisfaction with Zafin and laid the foundation for long-term monetization across commercial and corporate offerings.