Enabling the launch of relationship-based offers by unifying visibility across multiple core systems
A leading regional bank in the United States needed to enhance its ability to attract and retain quality deposit balances. Siloed management of offerings across product lines and core platforms limited the bank’s ability to design and execute profitable, relationship-driven campaigns.
Intelligent rate campaigns drove growth in deposits and interest income
By implementing Zafin, the bank introduced intelligent, automated rate campaigns that enabled real-time differentiation of new money, increasing revenue – within six months.
Zafin’s intelligent deposit pricing and eligibility engine, allowed the bank to:
- Launch relationship-based offers: By connecting data across multiple core systems, the bank identified new money inflows and delivered targeted offers based on the customer’s total relationship.
- Track Net New Money accurately: Zafin’s platform calculated new money flows, ensuring promotional rates were only applied to qualifying deposits, and deposit incentives also aligned with regulatory compliance.
Unlocking personalized, intelligent offers
With Zafin, this bank was able to achieve:
- 25% increase in projected deposit balances
- 100% automated offer execution eliminated errors, streamlined operations, and cut overhead.
This bank ensured compliance and positioned itself for sustained deposit growth and improved profitability by partnering with Zafin.