Personalized deposit pricing at scale

August 1, 2023


A Tier 1 North American Bank struggled to retain, let alone grow, market share in Retail Deposits as its systems and operational procedures could not keep pace with the rapidly changing interest rate environment. Dependence on manual processing impeded market responsiveness, created significant operational demands, and elevated operational risk exposure. Core processing limitations limited the pricing strategy to a one-size-fits-all approach.

Zafin platform enabled:

  • End-to-end automation of Deposit pricings
  • Personalized deposit pricing based on an array of client attributes 
  • Bank’s business users to adjust rate pricing instantly with no IT intervention

Resulting in:

  • Extrication of IT from the rate management process
  • ​Re-deployment of operations staff to address customer exposure
  • Immediate acceleration of deposit origination

Key Metrics

1 month to deliver MVP in production

56% increase in the origination rate

100% STP for rate management changes