Challenge
A Tier-1 North American bank was facing market share challenges due to its inability to define and execute offers in alignment with the segmentation required by its go-to-market strategy. Volume and variety of offers were constrained by operational limitations as eligibility and fulfilment were executed manually.
Zafin platform enabled:
- Digitized offer creation and fulfilment
- Automated offer enrolment
- Definition and enforcement of eligibility criteria
- Array of analytics to improve upon existing and create new offers
Resulting in:
- Fully digitized offer
- Value chain management
- Time to market reduction for new offers
- Cost and risk exposure reduction for offers
Key Metrics
Go live within five months
70% reduction in development and testing time
4x higher offer response rate
80% improvement in customer benefit fulfilment
