Overcoming legacy barriers to personalize banking experiences
A leading Canadian bank struggled to deliver targeted, relevant offers. Rigid legacy systems made it difficult to launch and manage offers efficiently, leverage diverse data signals, or personalize incentives based on customer behavior. This limited the bank’s ability to compete on experience, driving higher acquisition costs and missed growth opportunities.
Delivering intelligent offer orchestration at scale
By deploying Zafin’s platform, the bank unlocked new agility in offer design and delivery. Their business teams could quickly configure and launch dynamic bundles, account offers, and household incentives based on variables like immigration status, profession, postal code, and customer segment—without relying on IT.
Zafin enabled the bank to:
- Seamlessly launch 52 personalized offers
- Automate tracking and fulfillment workflows across campaigns
- Reward customers with cash bonuses, fee waivers, and loyalty points
- Target entire households to expand customer relationships
Unlocking sustainable growth and market expansion
With Zafin, the bank gained the agility to respond rapidly to market shifts while ensuring transparency, compliance, and operational ease. This transformation drove measurable business impact:
- $3M+ in quarterly cost savings
- $44M projected revenue uplift over 5 years
- 2.5x year-over-year improvement in offer scalability
By embedding intelligence into the customer engagement lifecycle and unifying offer workflows across teams, Zafin empowered the bank to grow share of wallet, improve customer acquisition economics, and deliver value-driven banking experiences at scale—without disrupting core systems.
