Struggling with inflexibility and unnecessary IT intervention
A leading European bank struggled to manage over 80 region-specific products due to an outdated and inflexible product catalog. Product updates required IT support, slowing innovation and limiting responsiveness. There was no integration with pricing and billing systems, and proposal capabilities were hard-coded, inconsistent, and lacked multi-language support—hindering both agility and customer experience.
Delivering a centralized product engine built for scale and flexibility
Zafin deployed an enterprise-wide product catalog that unified configuration, governance, and distribution across two regions, with more to follow. The solution now supports over 220 active products across retail and business banking, with full integration into more than 14 systems and channels.
Core platform features include:
- Product configuration across deposits, loans, credit cards, mortgages, insurance, and more
- Extensions to support complex data structures: product hierarchies, multi-language content, proposal logic, ownership rules, and cost modeling
- Real-time catalog APIs to power alignment across both customer-facing journeys and back-office operations
Unlocking faster time to market and regional product consistency
With Zafin, the bank accelerated time to market – launching new products in under two weeks. The API-powered platform now handles:
- ~1M daily proposal API calls and 5,000 product queries
- Real-time commercial info delivery in customer-preferred languages
- Seamless support for audit, analytics, and CX optimization
Zafin empowered this Tier 1 bank to replace legacy complexity with a flexible, scalable foundation—enabling faster product launches, personalized engagement, and consistent delivery across regions.
