Manual personal rate adjustments caused slow, inconsistent operations
A major US bank faced challenges in delivering timely, personalized rates for money market accounts at the point of sale. Without digital promotions or a systematic rate delivery process, front-line staff relied on manual exception pricing—slowing operations, reducing consistency, and contributing to revenue leakage.
Delivering seamless, automated pricing workflows
Using Zafin’s platform, the bank centralized its money market rate management workflows. The solution enabled rapid configuration of both standard and special rates, automated delivery via APIs, and embedded transparency into pricing decisions—making it easier to respond to both customer and regulatory inquiries.
Key solution highlights include:
- Fully automated pricing at account origination
- Special rate capabilities to reward loyalty
- Consistent, audit-ready rate transparency
Unlocking measurable savings and improved customer experience
In under six months, the bank launched an intelligent, API-driven rate delivery model that now supports over 650K calls per month with an average response time of 0.02 seconds. This transformation delivered measurable impact. Results include:
- $20M+ in quarterly savings from automation of exception rate management
- 100% automation of rate workflows for money market products
- ~50% lift in customer satisfaction
- 23% reduction in manual rate assignments within the first quarter
Zafin empowered this Tier 1 bank to boost operational agility, reduce pricing errors, and deliver a modern, fairer banking experience—without changing its core system.
