Accelerating slowed deposit growth and limited personalization capabilities
A mid-sized US bank faced mounting competitive pressure. Legacy processes limited its ability to differentiate offerings, deliver personalized pricing based on member relationships, or respond quickly to market shifts. As a result, the institution experienced slower deposit growth and diminishing wallet share.
Delivering intelligent automation and dynamic segmentation
Zafin enabled the bank to define attribute-based eligibility rules, allowing it to automatically enroll members in promotional rate campaigns for registered savings products. These offers were powered by intelligent segmentation, based on financial behavior and relationship attributes.
Using Zafin’s platform, the bank:
- Calculated Net New Money to target deposit growth in specific products (e.g., retirement savings accounts)
- Applied thresholds for liquidity risk management
- Offered fee-based waivers to enhance acquisition and engagement
Unlocking faster time-to-market and sustainable growth
In under six months, the bank launched a fully production-ready, batch-integrated solution, that delivered:
- ~25% projected increase in deposit balances
- Significant reduction in time-to-market for new offers
- Enhanced visibility and governance across product and pricing processes
Zafin helped the bank modernize its pricing strategy, improve agility, and unlock personalized engagement—creating tangible value for both the institution and its members.
